Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
What is a value proposition?
A value proposition is the clear promise of what customers get from you and why it beats the alternatives. Here is a…
What is a website builder?
A website builder lets you create and publish a website without writing code, using templates and a visual editor, with hosting included.
What is a sprint in agile?
A sprint is a short, fixed period in which a team finishes a planned set of work, then reviews it. Here is…
What is a standard operating procedure (SOP)?
A standard operating procedure is a written, step-by-step guide to a routine task. Here is what goes in one, an example, and…
What is a statement of work (SOW)?
A statement of work sets out a project's scope, deliverables, timeline, price and sign-off in writing. Here is what goes in one,…
What is a task management system?
A task management system captures every job, gives it an owner and a date, and makes sure nothing slips. Here is how…
What is a sales funnel?
A sales funnel shows how many people move from first noticing you to buying. Here are the stages, a worked example with…
What is Paystack?
Paystack is an African payments company that lets businesses take card, transfer, USSD and mobile money payments. Here is how it works,…
What is a performance review?
A performance review is a structured conversation about how someone's work has gone and what comes next. Here is how to run…
What is a proforma invoice?
A proforma invoice is a preview of a bill sent before a sale is final. Here is what it is for, what…
What is recurring invoicing?
Recurring invoicing means billing the same customer the same way on a fixed schedule. Here's how it works, when to use it…
What is recurring revenue?
Recurring revenue is income that repeats on a schedule, like retainers, memberships and subscriptions. Learn how it works, how to measure MRR…
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