Every number your business makes, in one place.
Dashboards, client reports and data sources for your whole business: money, contacts, deals, forms, bookings, email, your website and search, in plain words. Chip explains what changed and writes the report.
Free plan, no card needed. Or book a demo.
How the business is doing, on one page.
The Overview opens with a health score and a short Chip summary, then six key numbers with the source of each, traffic and leads over time with your notes on the timeline, your top channels and your goals. Your startbuddi data is already here: forms, bookings, contacts and money count from the moment they happen.
- Organisation health: one score from six parts, with the reasons
- Traffic and leads over time, with notes when a campaign went out
- Every number says where it came from
Ready-made dashboards, or build your own.
Each source you connect brings a ready-made dashboard: Website, Leads and sales, Money, Reputation, and Email and campaigns. Save a copy to change it, drag and resize widgets, add headings and text, or ask Chip to build a dashboard from a sentence.
- Ready-made dashboards for what you have connected
- Drag, drop and resize, with filters on each widget
- "Ask Chip to build a dashboard", then keep it or change it
Client reports, written for you.
A report is a dashboard for a period, with the story written for you. Start from a template, turn a dashboard into a report, or let Chip write the first one from the numbers only. Share it as a link with a password and an expiry date, a PDF, an email or in the client's portal, once or every week or month.
- Templates: monthly marketing, SEO and client performance reports
- Snapshot (frozen, best for clients) or live numbers
- Scheduled reports, with a review step before they go out
One brand per client, each with its own reports.
For agencies: give each client a brand with its own data sources, dashboards, reports and goals, and group brands in folders like "Retainer clients". Team members see only the brands they are given, and a brand linked to a client portal shares its reports there in one click.
- Brands and folders, with an "All brands" view
- Choose who sees each brand: owners and admins, or the whole team
- Link a brand to a client portal and share reports there
Your startbuddi data, and your whole website.
Customers, deals, forms, bookings, money, email, texts, WhatsApp, webinars and reviews are already here. Add your website with one snippet for visitors, sources, top pages and conversions, with no cookies. Connect Google Analytics, Search Console and Mixpanel for the rest.
- Website tracking without cookies, automatic on startbuddi pages
- Google Analytics 4, Google Search Console and Mixpanel
- New sources bring in the last 90 days, then sync daily
Targets that update themselves, and alerts that matter.
Set a goal on any number, like 5,000 website visits this quarter, and it updates on every sync, and can drive a Work key result or a campaign goal. Alerts tell you when a number crosses a line or something unusual happens, in the app, by email or on WhatsApp, with quiet hours.
- Goals that feed Work key results, so nobody types the number in
- "A number crosses a line" and "Chip spots something unusual"
- A daily or weekly digest
Ask Chip what changed, and why.
Chip answers from your numbers, says which ones it used and ends with one next step. It can explain a change, build a dashboard or write a report, and shows the credits before it starts.
- "What changed this month, and why?"
- "Build me a dashboard for my website and leads"
- "Write this month's report for Adire House"
CRM talks to the rest of your business.
Everything below shows up on the client's record on its own, so you never piece the story together by hand.
Ask Chip. It already knows your clients.
Chip works from your own records, so the answer comes with names, amounts and dates, and a next step you can take in one click.
Which plans include Analytics?
Analytics is on every plan, including Free, with your startbuddi data built in. Custom dashboards, PDF reports and goals unlock on Starter; client portal sharing, scheduled reports, alerts and organisation health on Growth; white-label reports and report review on Scale.
- FreeIncluded, free forever
- StarterIncluded, 30-day trial
- GrowthIncluded, 30-day trial
- ScaleIncluded, 30-day trial
Questions about Analytics
Can I see all my business numbers in one place?
Can I send clients a monthly report?
Can I keep each client's numbers separate?
Does it replace Google Analytics?
Is it simple analytics for a small business in Nigeria, in naira?
Know what's working, every week.
Every number in one place, with Chip to explain it. Free to start.
Or book a demo and we'll set it up with you.