We are a small team in Ibadan, Nigeria, building one calm workspace for founders, freelancers and small service businesses, so they spend less time on admin and more on the work they love.
Running a service business should not need a software degree.
We kept seeing the same thing: a contact list here, an invoicing app there, a separate scheduler, a marketing tool and a few spreadsheets. None of them talked to each other, and every one sent its own bill. Every gap between them was a missed message, a forgotten follow-up or a late payment.
So we started building one place for it all, where a client's messages, bookings, projects, invoices and follow-ups sit on the same record, and Chip, our AI assistant, does the repetitive part.
Service businesses deserve software that is built for the way they work, not a watered-down version of enterprise tools.
Want to see what we have built so far? Take a look at startbuddi
Small businesses run their week across a calendar, a spreadsheet, inboxes and an invoicing app that don't talk to each other.
Messages, bookings, projects, invoices and follow-ups, all on the same client record.
Product, design, operations, marketing and sales people working on one thing together.
Clients, marketing, work, money and people in one account, with Chip, our AI assistant, built in.
A small team in Ibadan, Nigeria, like the businesses we build for.
Tiwalade founded startbuddi and leads its product and engineering, building the software around how service businesses really work day to day.
Tiwalade also writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Works on: Product and engineering
Chinedu co-founded startbuddi and is responsible for how the company runs day to day.
Chinedu also writes about the operational side of a small business: registering and running the company, money, hiring and the routines that keep a team on track.
Works on: Operations, money and how the team runs
Leads cross-functional projects and the content that helps founders get set up.
Email, WhatsApp and SMS campaigns, and the follow-ups that turn enquiries into clients.
What we hold ourselves to, as a team and in what we ship.
If it needs a manual, we haven't finished it. Useful tools should feel obvious, and every label should make sense to someone new to business software.
Time is what our customers have least of. We judge every feature by the hours it gives back, not by how impressive it looks.
We describe what the product does today, show every price, and say plainly when another tool is the better fit.
We win when you grow. Fair prices, a Free plan that works, and your data is yours to export whenever you want.
Free to start. Set up in an afternoon.
Start with the one thing you need. The rest is there when you're ready.
Free plan available. Every paid plan starts with a 30-day trial.
