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WhatsApp marketing

Your customers are on WhatsApp. Now your whole team is too.

Connect your WhatsApp Business number, keep the app on your phone, and answer every chat from one inbox with your team. Send a broadcast to everyone who said yes, put a booking form inside the chat, and let Chip answer "do you deliver?" at 11pm.

Start free

Start with the one thing you need. The rest is there when you're ready. Free plan, no card needed. Or book a demo.

Your number

Keep the app on your phone. Add your team on top.

You connect in Meta's own window: pick your business, pick the number, come back. If that number already runs the WhatsApp Business app, keep using it. Your contacts and up to 180 days of chats come across once, and from then on replies show up in both places. Home shows what needs you, plus the number's quality rating and messaging limit.

  • Connect in Meta's own signup window
  • Keep the WhatsApp Business app on your phone
  • A setup checklist, quality rating and messaging limit on Home

WhatsApp Home: conversations, delivery, replies, what needs attention and your number's quality rating.

Broadcasts

One message to everyone who said yes.

Click Create a campaign and go through five steps: Audience, Template, Personalise, Schedule and Review. Afterwards you see where every message got to, sent, delivered, read, replied or failed, and why the failures failed, so a number with no country code is a quick fix, not a mystery.

  • Five steps, from audience to review
  • Marketing messages only go to contacts who opted in
  • Failure reasons with Meta's error code, and a fixer for numbers missing a country code

The Campaigns tab: each broadcast with its template, status, sent, delivered, read and failed.

Templates

Meta approves your templates. You stop refreshing the page.

WhatsApp only lets you start a conversation with a template Meta has approved. Write one in the template editor and click Send to Meta for review; approval usually comes back within minutes and the status updates here by itself. Templates you made elsewhere show up too, because the list mirrors your Meta account.

  • English, French, Spanish, Portuguese, Arabic, German, Swahili, Hausa, Yoruba and Igbo
  • Meta's library of utility templates, already approved
  • Statuses sync from Meta on their own

The Templates tab, mirrored from your Meta account with each template's status.

Chatbot

Chip takes the 11pm "how much?"

Answer a few questions about your business, what people ask and how you greet them, and Chip turns it into a chatbot in about three minutes. It answers from what you told it and never invents a price, a date or a discount. When a teammate replies, Chip steps back for an hour, or as long as you choose.

  • Answers from your FAQs, prices and opening hours
  • Hands the chat to your team when it should
  • Can capture a lead or book a slot from the chat

The Chatbot tab, where you build Chip's answers from your own business details.

Forms in the chat

A booking form that opens inside WhatsApp.

No website, no link to a page that won't load on bad data. Send a form to book a slot, get a quote or leave feedback, and it opens right inside the chat. The answers land in the conversation and on the contact.

  • Start from Book a slot, Get a quote or How did we do?
  • Send one from the inbox or from a step-by-step reply
  • Step-by-step replies ask, wait, branch and hand over

Flows & forms: the three starter forms and your step-by-step replies.

Click-to-WhatsApp ads

Find out which ad actually started the chat.

When a Facebook or Instagram ad opens a WhatsApp chat, Meta says which ad it was. The Ads tab follows each one from the first message to a deal, so you can stop paying for the ad that only brings "hi". Connect your ad account and you see spend and cost per conversation as well.

  • Conversations, people who wrote in, and deals opened and won, per ad
  • A welcome message for ad chats, with up to three quick replies
  • Spend and cost per conversation once your ad account is connected

The Ads tab, with chats and deals for each click-to-WhatsApp ad.

What comes next

From "hi" to a paying customer.

A chat is often where a sale starts. Everything after it stays on the same contact.

Someone messages you
  1. They message you

    From your WhatsApp link, QR code or an ad.

    LinkQR codeAds
  2. Chip or your team replies

    In the shared Inbox, next to their history.

    InboxChip
  3. They fill a form in the chat

    Book a slot or ask for a quote, without leaving WhatsApp.

    Book a slotGet a quote
  4. It becomes a deal

    Open it from the chat and follow it to paid.

    LeadDeal
A deal, with the whole chat on record
Compared

Next to the WhatsApp tools people compare us with.

Wati and respond.io are specialists, and good ones. The difference is that here WhatsApp sits beside your email, invoices and bookings.

startbuddi WhatsAppWatirespond.io
How you try it30-day trial; Free has no Marketing hub7-day trial7-day trial, no broadcasts during it
Keep the WhatsApp Business app (coexistence)Yes, up to 180 days of chats importedYes, 6 months of chats mirroredYes, past chats not imported
BroadcastsFrom StarterFrom its first plan, 15,000 a monthFrom its Growth plan
ChatbotBuilt with Chip; answers on its own from GrowthBuilder on all plans; AI agents cost extraAI agents from its Growth plan
Click-to-WhatsApp ad trackingChats, deals and spend per adAd tags and click tracking on ProAds trigger from its Growth plan
Email, SMS, invoices and bookings in the same appYesNoNo

Where they're better

  • WatiShopify and e-commerce tools such as catalogues and abandoned-cart templates, plus Instagram and TikTok DM automation.
  • respond.ioThe widest inbox, from Instagram and Messenger to Telegram, Viber, LINE and WeChat, and no markup on Meta's message rates.

startbuddi is our product. Facts about other tools come from their own pages, checked on 6 October 2026, and plans change, so check before you buy: Wati pricing · Wati coexistence · Wati click-to-WhatsApp · respond.io pricing · respond.io coexistence · respond.io WhatsApp API.

Works with everything

Marketing talks to the rest of your business.

Everything below shows up on the client's record by itself, so you never piece the story together by hand.

InboxEvery WhatsApp chat lands in the shared Inbox
CRMOpt-ins, opt-outs and chats live on the contact
MarketingWhatsApp campaigns can sit inside a marketing campaign
MarketingOne record per client
AutomationsA WhatsApp message can start an automation, and any automation can send one
Chip AIChip answers chats and can send your approved templates
SitesBooking forms open inside the chat
Chip AI

Ask Chip. It already knows your your WhatsApp.

Chip works from your own records, so the answer comes with names, amounts and dates, and a next step you can take in one click.

Meet Chip
Plans

Which plans include WhatsApp?

WhatsApp comes with the Marketing hub on Starter and up. You can build a chatbot with Chip on Starter; letting it answer customers on its own starts on Growth. Meta charges for some messages separately.

  • FreeNot on this plan
  • StarterIncluded, 30-day trial
  • GrowthIncluded, 30-day trial
  • ScaleIncluded, 30-day trial
For agencies

Win the pitch. Bill the work.

Proposals, projects and invoices for every client, without four tools in between.

Questions about WhatsApp

Is this the WhatsApp Business API?
Yes. startbuddi connects your number to Meta's WhatsApp Cloud API through Meta's own signup window, so you get broadcasts, approved templates and a shared inbox on your own business number and name.
Can I keep using the WhatsApp Business app on my phone?
Yes. Your number keeps working in the app, contacts and up to 180 days of chats are imported once, and replies show up in both places. Meta limits a shared number to 20 messages a second, which only matters for very big broadcasts.
How do I send bulk messages without getting my number banned?
Message people who opted in, use templates Meta approved and give them an easy way out. Marketing templates only go to opted-in contacts, your quality rating is on Home, and numbers without a country code can be fixed in one place.
How long does template approval take?
Usually a few minutes after you click Send to Meta for review, and the status updates by itself. Utility templates picked from Meta's library are approved already.
Which plan do I need for a WhatsApp chatbot?
You can build one with Chip on Starter. Switching it on to answer customers by itself needs Growth. Use your real business number: a Meta test number can't create templates or run campaigns.
Does Chip stop when I reply myself?
Yes. When someone on your team replies, Chip steps back for 60 minutes by default. You can choose 30 minutes, two or four hours, or until you switch it back on.

Stop answering the same WhatsApp question 40 times a day.

Your own number, your whole team and Chip in one inbox. Start free, then try WhatsApp on a 30-day trial.

Start free

No need to set everything up on day one.

Or click around a sample account first, or book a demo and we'll set it up with you.