New: Chip can now take voice calls from your website chat (beta). Hear how it works

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Online store

Sell online from the pages you already have.

An online store builder that shares its books with the rest of your business. Sell products, services, downloads and subscriptions, and get paid by card, bank transfer or USSD through your own Paystack or Stripe.

Start free

Free plan, no card needed. Or book a demo. Templates: see the website templates.

Products

Add what you sell in a minute.

A digital download, a service, a subscription, a physical product or a bundle. Add pictures, a description and a price, then put it on sale. It goes into the same catalogue your invoices and payment links use.

  • Five product types, including monthly or yearly subscriptions
  • Up to 12 pictures per product
  • Bulk "Put on sale", "Take off sale" and "Change prices"
Catalogue or full store

Start with an Enquire button. Add checkout when you are ready.

Many small shops sell in chat first. Catalogue mode puts an "Enquire" button on every product that opens WhatsApp or a form. When you want people to pay on the spot, switch to a full store with a cart and hosted checkout.

  • Catalogue mode: Enquire on WhatsApp or a form
  • Full store: cart and hosted checkout
  • Shop, product, cart and order pages built for you
Store overview

Sales, orders and top products on one screen.

The Overview shows total sales, orders, customers and your conversion rate, with recent orders and top products beside them. A setup checklist walks you from your first product to a published store.

  • "Total sales", "Orders", "Customers" and "Conversion rate"
  • "Store setup" checklist, step by step
  • Orders searchable by customer or item
One set of books

Your store is not another island.

Everyone who pays becomes a contact. Every paid order gets a receipt automatically, and you can turn an order into an invoice. Put any product on your link in bio or a landing page with one block.

  • Paying customers become contacts
  • Automatic receipts, with "Send again"
  • "Create invoice" from an order
What comes next

From a product to a repeat customer.

The order is only the start. The rest happens in the same workspace.

Someone buys
  1. They pay you

    Through your own Paystack or Stripe.

    CardTransferUSSD
  2. They get a receipt

    Automatically, for every paid order.

    Receipt
  3. They land in Customers

    With what they bought and when.

    Contact
  4. You invite them back

    With an email campaign to your buyers.

    Campaign
They come back
Works with everything

Sites talks to the rest of your business.

Everything below shows up on the client's record on its own, so you never piece the story together by hand.

MoneyOrders, receipts and payments in Money Manager
CRMPaying customers become contacts
SitesProducts on your link in bio and pages
SitesOne record per client
MarketingEmail your buyers from Marketing
InboxEnquiries arrive on WhatsApp
Chip AIChip builds your storefront pages
Chip AI

Ask Chip. It already knows your sites.

Chip works from your own records, so the answer comes with names, amounts and dates, and a next step you can take in one click.

Meet Chip
Plans

Which plans include the store?

The store is on every plan, including Free. To take card checkout, connect your own Paystack or Stripe account in Money Manager.

  • FreeIncluded, free forever
  • StarterIncluded, 30-day trial
  • GrowthIncluded, 30-day trial
  • ScaleIncluded, 30-day trial
For agencies

Win the pitch. Bill the work.

Proposals, projects and invoices for every client, without four tools in between.

Questions about the store

How do I create an online store in Nigeria with Paystack?
Create your store, add a product, then connect Paystack under Getting paid. Buyers can pay by card, bank transfer or USSD, and the money goes to your own account.
Can I sell digital downloads and subscriptions?
Yes. Downloads, services, subscriptions (weekly, monthly or yearly), physical products and bundles all work the same way.
Do I have to take payments online?
No. Start in catalogue mode with an Enquire button that opens WhatsApp or a form, and record bank transfers or cash by hand.
Does startbuddi take a cut of my sales?
No. Payments go straight to your own Paystack or Stripe account, so we never hold your money. Their usual processing fees apply.
Can I sell from my link in bio?
Yes. Add a Product block to your link in bio and people can buy without leaving it.

Open your shop this week.

Add a product, connect Paystack or Stripe, and share the link. Your orders, receipts and customers stay in one place.

Start free
Or book a demo and we'll set it up with you.