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Marketing analytics

See what your marketing actually earns.

Marketing analytics for small business, worked out from your real invoices and expenses: revenue, return on ad spend, cost per customer and the funnel from first open to repeat buyer.

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Free plan, no card needed. Or book a demo.

Money in

Return on ad spend, from real money.

Revenue comes from invoices your customers actually paid. Log your ad and marketing spend as expenses in Money Manager and startbuddi works out ROAS, cost per acquisition and LTV:CAC for you.

  • Revenue (30d), ROAS, Cost per acquisition and LTV : CAC
  • Spend comes from expenses tagged Marketing or Advertising
  • In your own currency: ₦, $, £, €, KSh, GH₵ or R
Funnel

From first open to repeat buyer.

Follow people from the moment your email or text reached them to the day they bought again. See where most of them stop, and fix that step first.

  • Reached, Engaged, Clicked, Became customers, Repeat buyer (90d)
  • Switch between Last 30d and Lifetime
  • Campaign sends by channel over the last 12 weeks
What works

Learn what gets opened, and when.

Your best send times come from when your own readers opened past campaigns. Your top subject lines and top campaigns by open rate show which words and offers land with your customers.

  • Best send times, from your campaign open times
  • Top performing subject lines
  • Top campaigns by open rate
Every campaign

Open any campaign for its full story.

Each email has its own report: opens and clicks over time, a heatmap of when people read it, which links they clicked and who did what. Sort your campaigns side by side to spot the winners.

  • Sent, open rate and click rate for every campaign
  • "When people read it" heatmap and ranked link clicks
  • Device and email client breakdowns
What comes next

How the numbers get there.

Nothing to install or tag. The scoreboard reads what already happens in your startbuddi workspace.

You send a campaign

  1. People are reached

    Email and SMS sends, opens and clicks.

    EmailSMS

  2. Customers pay

    Paid invoices become revenue.

    Invoice

  3. You log the spend

    Expenses tagged Marketing or Advertising.

    Money Manager

  4. The maths is done

    ROAS, CAC and LTV:CAC fill in.

    ROASCAC
You know your cost per customer
Works with everything

Marketing talks to the rest of your business.

Everything below shows up on the client's record on its own, so you never piece the story together by hand.

MoneyPaid invoices and marketing expenses feed the numbers
MarketingEmail and SMS campaign stats roll up here
CRMContacts who became customers are counted
MarketingOne record per client
SitesForm sign-ups grow your audience
AutomationsAutomation activity sits alongside
Chip AIAsk Chip what a number means
Chip AI

Ask Chip. It already knows your marketing.

Chip works from your own records, so the answer comes with names, amounts and dates, and a next step you can take in one click.

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Plans

Which plans include marketing analytics?

Marketing analytics comes with the Marketing hub, which unlocks on Starter. Every paid plan starts with a 30-day trial.

Start freeSee plans and prices
  • FreeNot on this plan
  • StarterIncluded, 30-day trial
  • GrowthIncluded, 30-day trial
  • ScaleIncluded, 30-day trial

More in Marketing

Marketing Email marketing SMS marketing WhatsApp marketing Social media Campaigns Audiences, lists & segments Brand kit
For agencies

Win the pitch. Bill the work.

Proposals, projects and invoices for every client, without four tools in between.

Start free See it for agencies

Questions about marketing analytics

Which marketing channel makes me the most money?
Revenue comes from invoices paid in startbuddi, and each email campaign has its own report. For a full split by channel, the Campaigns planner shares revenue across the channels that reached each customer.
Does it include WhatsApp and social?
Not on this page. The funnel and KPIs use email and SMS. WhatsApp and Social Media each have their own dashboard.
Do I need to set up tracking code?
No. Sends, opens, clicks and paid invoices are already in startbuddi. For ROAS and cost per acquisition, just log your marketing spend as expenses.
Can I track marketing ROI in naira?
Yes. Revenue and spend show in your own currency, including naira, cedis, shillings and rand.
How are best send times worked out?
From the times your own readers opened your past campaigns, so they get better as you send more.

Stop guessing which marketing works.

Real revenue, real spend, one scoreboard. Start free and unlock Marketing on Starter with a 30-day trial.

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Or book a demo and we'll set it up with you.