Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
How to win back customers who stopped buying
Most lapsed customers didn't leave unhappy, they just drifted. How to find them, what to say, and a three-message win-back sequence to…
Lead scoring for small businesses: a simple system that works
Stop treating every enquiry the same. A points-based lead scoring template for small businesses, with bands, examples and mistakes to avoid.
How to use whiteboards
Brainstorm on a shared board with sticky notes, mind maps and dot voting, then turn the best notes into real tasks in…
Integrations: how to connect the tools you already use to startbuddi
Connect Google Calendar, Facebook, Instagram, Zapier and more from one page, then manage, pause or disconnect each one.
How to track goal progress week over week
Set a weekly check-in day, update your key results, write a short check-in, and use the progress chart to see whether the…
How to upload and organise your brand assets
Set your logo, colours, fonts and voice once in Brand Assets, and keep every file in one searchable library.
How to use client portals
Give each client a private, branded page to follow their project, approve work, message you and see invoices. Clients sign in with…
How to use CRM automation in startbuddi to follow up without thinking about it
Set up automations that create tasks, send follow-ups and react when a deal moves, plus a nurture sequence Chip drafts from a…
How to use subtasks and dependencies
Break a task into subtasks you can tick off, and link tasks so one waits for another, with an optional lag in…
How to use the startbuddi inbox to answer every customer message in one place
Reply to WhatsApp, email, SMS, website chat, Instagram and Facebook messages from one shared inbox, share the work with your team and…
How to set up your online store in startbuddi
Create your store, add products, connect Paystack or Stripe and share a shop page people can buy from.
How to set up your sales pipeline in startbuddi
Shape the stages to match how you sell, add deals, move them forward and let paid invoices and replies keep the board…
How we write and check our content
Facts, prices and rules come from official and reputable sources, not from memory or other roundups.
Anything about startbuddi is checked against how the product actually works today.
When something changes we update the page and show the date it changed.
Put the ideas to work.
startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
