Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
How to win back customers who stopped buying
Most lapsed customers didn't leave unhappy, they just drifted. How to find them, what to say, and a three-message win-back sequence to…
Lead scoring for small businesses: a simple system that works
Stop treating every enquiry the same. A points-based lead scoring template for small businesses, with bands, examples and mistakes to avoid.
Google Forms alternative for agencies: why and when to switch
Google Forms is fine for team polls. Here is where agencies outgrow it, what a Google Forms alternative for agencies should do,…
What is round robin scheduling and how does it work?
Round robin scheduling shares bookings fairly across a team. Here is how it works, the three ways tools balance the load, and…
The best invoicing software for agencies in Nigeria (2026): what to look for
What Nigerian agencies need from invoicing software: retainers, deposits, naira and foreign-currency payments, VAT and withholding tax, reminders, and published plans.
The best booking software for coaches and service businesses in Nigeria: how to choose
What coaches and service businesses in Nigeria need from booking software: naira deposits, WhatsApp-friendly links, reminders, and the published plans of popular…
Project management for agencies: the complete guide
How to run agency projects from enquiry to final invoice: scoping, capacity planning, short delivery cycles, client approvals, time and profitability.
Meet Chip: the AI assistant that knows your business
Chip is the AI business assistant inside startbuddi. Here's what it can see, what it can do, how it asks before acting,…
HTML form vs form builder: which should you use?
Hand-coded HTML, an HTML form with a hosted endpoint, or a drag-and-drop builder? What each involves, a side-by-side comparison and a decision…
How to track billable hours without a spreadsheet
A practical system for small teams to track billable hours as they work, watch utilisation and realisation, and turn tracked time into…
How to send invoices and get paid via Paystack
A practical guide to the Paystack invoice routine: fees by country, what to put on the invoice, handling transfers and part-payments, settlement…
How to create a payment link for your business in Nigeria
Step by step: what you need, how to create a payment link on Paystack or Flutterwave, how to name, price and share…
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Facts, prices and rules come from official and reputable sources, not from memory or other roundups.
Anything about startbuddi is checked against how the product actually works today.
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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
