Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu

Time management for business owners: find your hours and spend them well
A practical guide to time management for business owners: audit your week, set priorities, protect focus and choose the time tracking and…

The small business tool stack: every app you need, and how to run them from one place
Which business tools a small business needs at each stage, how to choose them on cost, overlap and data, and how to…

SEO for small business: a plain-English guide to getting found on Google
A four-part guide to SEO for small business owners: how search works, free keyword research, pages that rank and convert, local SEO,…

Sales process for small business: a simple, repeatable way to win more clients
Build a sales process your small business can repeat: clear stages, fast replies, qualifying questions, proposals, follow-ups and the numbers that show…

Recurring revenue for service businesses: retainers, plans and memberships
How service businesses build recurring revenue: design a retainer, service plan or membership, price it, sell it to existing clients, bill it…

Project management for beginners: plan, run and finish your first project
A plain-English guide to project management for beginners: define the project, plan tasks and dates, run it week by week, then close…

Pricing strategy for small business: set, present and raise your prices
A four-part guide to pricing: know your real costs, choose a pricing model, charge for the value you deliver, and raise prices…

Live chat for small business: set it up, staff it and let AI help
A four-part guide to live chat for small business: when it pays, how to set up website chat, where a chatbot helps,…

Lead generation for small business: how to get a steady flow of new customers
A four-part guide to lead generation for small business: plan your numbers, capture inbound leads, find prospects respectfully and follow up until…

How to write standard operating procedures (SOPs) for a small business
Learn how to write standard operating procedures your team will use: what to document first, a copyable SOP template, turning SOPs into…

How to start a small business: a step-by-step guide from idea to first customers
A four-part guide to starting a small business: test your idea, plan the money, make it official and launch with a simple…

How to start an HVAC business: licences, pricing, scheduling and your first customers
A four-part guide to starting an HVAC business: licences and pricing, scheduling and online booking, quotes, invoices and maintenance plans, and winning…
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Anything about startbuddi is checked against how the product actually works today.
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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
