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Author

Tiwalade Joanna Okedara-Kalu

Founder, CEO and CTO at startbuddi

Tiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.

Founded startbuddi and leads its product and engineering

Client managementGetting paidBusiness softwareAI for small businessProduct

Published by Tiwalade Joanna Okedara-Kalu

GuideSep 28, 2026

How to do performance reviews: a simple process, template and scripts for small teams

A four-part guide to performance reviews for small businesses: a fair process, a review template and rating scale, conversation scripts, and ongoing…

GuideSep 28, 2026

How to delegate tasks: a practical guide for small business owners

Learn how to delegate tasks well: decide what to hand over, brief people clearly, follow up without micromanaging and choose collaboration tools…

GuideSep 28, 2026

How to create a business budget you will actually use

A four-part guide to creating a business budget: gather real numbers, build a 12-month plan from a template, set project and campaign…

GuideSep 28, 2026

How to automate your small business: what to automate first and how to do it

A four-part guide to automating a small business: find the tasks worth automating, automate follow-ups and marketing, automate admin, then test and…

GuideSep 28, 2026

Goal setting for small business: how to set goals your team will actually hit

A four-part guide to goal setting for small business: structure your goals, write SMART goals with examples, use OKRs and KPIs, and…

GuideSep 28, 2026

Get your business online in a weekend: page, bookings and payments

A weekend plan to get your business online: a clear page on Saturday morning, online bookings by Saturday evening, and payments and…

GuideSep 28, 2026

Financial statements for small business: read your numbers with confidence

A plain-English guide to financial statements for small business: the profit and loss, balance sheet and cash flow statement, with worked examples…

GuideSep 28, 2026

Customer service for small business: standards, complaints, tools and AI

A practical guide to customer service for small business: service standards, saved replies, complaint handling, measuring satisfaction, and using live chat and…

GuideSep 28, 2026

Customer retention strategies for small businesses: keep customers coming back

Customer retention strategies for small businesses: measure retention and lifetime value, onboard well, stay in touch, reward loyalty and win back quiet…

How we write and check our content

Researched from the source

Facts, prices and rules come from official and reputable sources, not from memory or other roundups.

Checked against the product

Anything about startbuddi is checked against how the product actually works today.

Kept up to date

When something changes we update the page and show the date it changed.

Put the ideas to work.

startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.