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Author

Tiwalade Joanna Okedara-Kalu

Founder, CEO and CTO at startbuddi

Tiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.

Founded startbuddi and leads its product and engineering

Client managementGetting paidBusiness softwareAI for small businessProduct

Published by Tiwalade Joanna Okedara-Kalu

197 published · page 2 of 17
Help articleSep 28, 2026

How to set up a webinar in startbuddi

Create a webinar with ready-made sign-up, thank-you and replay pages, automatic reminder emails and a guest list.

Help articleSep 28, 2026

How to set up OKRs in startbuddi

Write a goal, add the key results that prove it, and link the projects that move it, so everyone can see what…

Help articleSep 28, 2026

How to set booking reminders and notifications

See which booking reminders go out on their own, and set up confirmations, team alerts, follow-ups and extra messages.

Help articleSep 28, 2026

How to move from spreadsheets to startbuddi

Turn your customer and product spreadsheets into CSV files, import them in a few clicks, and check nothing was missed.

Help articleSep 28, 2026

How to embed a startbuddi form on your website

Put a startbuddi form on any website with an iframe or a popup button, and keep every answer in Forms.

Help articleSep 28, 2026

How to find new prospects with Chip

Describe your ideal customer in plain words. Chip finds real companies and people on the web, shows why it picked each one,…

Help articleSep 28, 2026

How to generate a timesheet report

See logged and billable hours for you, your team or one project, week by week, and compare hours against a project budget.

Help articleSep 28, 2026

How to import contacts into the startbuddi CRM from a spreadsheet

Move your customer list from Excel, Google Sheets or your phone into startbuddi in a few minutes, without creating duplicates.

Help articleSep 28, 2026

How to invite your team to startbuddi

Invite teammates by email, choose their role, limit them to certain projects if you want, and keep track of pending invites.

Help articleSep 28, 2026

How to log calls and meetings in the startbuddi CRM

Record calls and meetings against the right contact, book the next one with a meeting link, and see the whole history in…

Help articleSep 28, 2026

How to log time in startbuddi

Start a timer on a task or add time you already spent, mark it billable, and see your week on the Time…

Help articleSep 28, 2026

How to create contact segments in startbuddi

Group contacts by city, tag, stage, bookings, campaigns or unpaid invoices with a few rules, then reuse that group across contacts, email…

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Researched from the source

Facts, prices and rules come from official and reputable sources, not from memory or other roundups.

Checked against the product

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Kept up to date

When something changes we update the page and show the date it changed.

Put the ideas to work.

startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.