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Author

Tiwalade Joanna Okedara-Kalu

Founder, CEO and CTO at startbuddi

Tiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.

Founded startbuddi and leads its product and engineering

Client managementGetting paidBusiness softwareAI for small businessProduct

Published by Tiwalade Joanna Okedara-Kalu

197 published · page 3 of 17
Help articleSep 28, 2026

How to create contact segments in startbuddi

Group contacts by city, tag, stage, bookings, campaigns or unpaid invoices with a few rules, then reuse that group across contacts, email…

Help articleSep 28, 2026

How to create your first project in startbuddi

Start a project from scratch or from a template, add your first tasks and people, and see how it is going on…

Help articleSep 28, 2026

How to connect a custom domain to your pages

Put your startbuddi pages on a web address you own by adding one DNS record at your registrar.

Help articleSep 28, 2026

How to configure round robin scheduling for your team

Share incoming bookings fairly across your team, with each person's own hours and the option to pause.

Help articleSep 28, 2026

How to assign tasks to team members

Give a task one or more owners when you create it, change the assignee from the task panel, and use Workload to…

Help articleSep 28, 2026

How to build a landing page in startbuddi

Make a one-page site that does one job, such as collecting emails or taking bookings, and send every lead to your contacts.

Help articleSep 28, 2026

How to add live chat to your website with startbuddi

Put a chat bubble on any website with one line of code. Chip answers from your own information, and every chat lands…

Help articleSep 28, 2026

Getting started with the startbuddi CRM (Customers)

Set up Customers, the startbuddi CRM, in about 15 minutes: add contacts, create your first deal, connect the inbox and let Chip…

GlossarySep 28, 2026

What is workflow automation?

Workflow automation lets software run the repeatable steps in your business, like follow-ups and reminders, so you stop doing them by hand.

GlossarySep 28, 2026

What is timesheet software?

Timesheet software records the hours people work, by task, project and day, so you can bill clients accurately, pay staff fairly and…

GlossarySep 28, 2026

What is a unique selling proposition (USP)?

A unique selling proposition is the one reason customers should pick you over everyone else. Here is how to find yours, with…

GlossarySep 28, 2026

What is a value proposition?

A value proposition is the clear promise of what customers get from you and why it beats the alternatives. Here is a…

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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.