Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu

How to create contact segments in startbuddi
Group contacts by city, tag, stage, bookings, campaigns or unpaid invoices with a few rules, then reuse that group across contacts, email…

How to create your first project in startbuddi
Start a project from scratch or from a template, add your first tasks and people, and see how it is going on…

How to connect a custom domain to your pages
Put your startbuddi pages on a web address you own by adding one DNS record at your registrar.

How to configure round robin scheduling for your team
Share incoming bookings fairly across your team, with each person's own hours and the option to pause.

How to assign tasks to team members
Give a task one or more owners when you create it, change the assignee from the task panel, and use Workload to…

How to build a landing page in startbuddi
Make a one-page site that does one job, such as collecting emails or taking bookings, and send every lead to your contacts.

How to add live chat to your website with startbuddi
Put a chat bubble on any website with one line of code. Chip answers from your own information, and every chat lands…

Getting started with the startbuddi CRM (Customers)
Set up Customers, the startbuddi CRM, in about 15 minutes: add contacts, create your first deal, connect the inbox and let Chip…

What is workflow automation?
Workflow automation lets software run the repeatable steps in your business, like follow-ups and reminders, so you stop doing them by hand.

What is timesheet software?
Timesheet software records the hours people work, by task, project and day, so you can bill clients accurately, pay staff fairly and…

What is a unique selling proposition (USP)?
A unique selling proposition is the one reason customers should pick you over everyone else. Here is how to find yours, with…

What is a value proposition?
A value proposition is the clear promise of what customers get from you and why it beats the alternatives. Here is a…
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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
