Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
What is a project milestone?
A project milestone is a checkpoint that marks the end of an important stage, like design approved or site live. Here is…
What is a purchase order?
A purchase order is the buyer's written order to a supplier. Learn what goes on one, how it differs from an invoice,…
What is recurring invoicing?
Recurring invoicing means billing the same customer the same way on a fixed schedule. Here's how it works, when to use it…
What is recurring revenue?
Recurring revenue is income that repeats on a schedule, like retainers, memberships and subscriptions. Learn how it works, how to measure MRR…
What is round robin scheduling?
Round robin scheduling shares bookings or leads across a team in turn, so customers get more times and staff get a fair…
What is paid time off (PTO)?
Paid time off is time away from work while still being paid, such as holidays and sick days. Here is how it…
What is a payment gateway?
A payment gateway is the service that takes a customer's card or bank details online and passes the payment safely to the…
What is an org chart?
An org chart shows who works in a business, what they do and who reports to whom. Here are the main types,…
What is a money manager app for businesses?
A money manager app for business keeps invoices, payments, expenses and cash flow in one place, so you can see what came…
MQL vs SQL: what is the difference?
An MQL has shown interest in your marketing; an SQL is ready for a sales conversation. Here is how to tell them…
What is Net Promoter Score (NPS)?
Net Promoter Score measures how likely customers are to recommend you, on a 0 to 10 scale. Here is how to calculate…
What is a lead magnet?
A lead magnet is something useful you give away in exchange for contact details. Here is how they work, the best types…
How we write and check our content
Facts, prices and rules come from official and reputable sources, not from memory or other roundups.
Anything about startbuddi is checked against how the product actually works today.
When something changes we update the page and show the date it changed.
Put the ideas to work.
startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
