Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu

Meet Chip: the AI assistant that knows your business
Chip is the AI business assistant inside startbuddi. Here's what it can see, what it can do, how it asks before acting,…

HTML form vs form builder: which should you use?
Hand-coded HTML, an HTML form with a hosted endpoint, or a drag-and-drop builder? What each involves, a side-by-side comparison and a decision…

How to track billable hours without a spreadsheet
A practical system for small teams to track billable hours as they work, watch utilisation and realisation, and turn tracked time into…

How to send invoices and get paid via Paystack
A practical guide to the Paystack invoice routine: fees by country, what to put on the invoice, handling transfers and part-payments, settlement…

How to create a payment link for your business in Nigeria
Step by step: what you need, how to create a payment link on Paystack or Flutterwave, how to name, price and share…

How to collect payment online as a freelancer or agency
The ways freelancers and agencies collect payment online, what each really costs, how to get paid by clients abroad, and the terms…

How to build a website for your business in Nigeria (without coding)
A step-by-step way to get a business website live in Nigeria without code: what it must do, choosing a builder, getting a…

How to build a landing page in Nigeria that converts
How to build a landing page in Nigeria that converts: one clear goal, fast on mobile data, prices in naira, trust signals,…

Free form builder in Nigeria: how to choose one and use it well
How to pick a free form builder in Nigeria, build order, registration and enquiry forms, take naira payments, send replies to WhatsApp…

Business management software in Nigeria: what a small business needs, and what it doesn’t
What business management software does for a Nigerian small business running on WhatsApp and bank transfers, what it won't do, and how…

The best CRM software in Nigeria: how to choose one for your small business
How to choose the best CRM software in Nigeria: WhatsApp, Paystack and transfer payments, naira pricing, NDPA 2023 data protection and published…

All-in-one workspace vs 5 separate tools: which actually costs more?
We add up a typical five-tool stack with real published prices, show how per-seat costs grow, and count the hidden time costs.…
How we write and check our content
Facts, prices and rules come from official and reputable sources, not from memory or other roundups.
Anything about startbuddi is checked against how the product actually works today.
When something changes we update the page and show the date it changed.
Put the ideas to work.
startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
