Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
How to create a business budget you will actually use
A four-part guide to creating a business budget: gather real numbers, build a 12-month plan from a template, set project and campaign…
How to automate your small business: what to automate first and how to do it
A four-part guide to automating a small business: find the tasks worth automating, automate follow-ups and marketing, automate admin, then test and…
Goal setting for small business: how to set goals your team will actually hit
A four-part guide to goal setting for small business: structure your goals, write SMART goals with examples, use OKRs and KPIs, and…
Get your business online in a weekend: page, bookings and payments
A weekend plan to get your business online: a clear page on Saturday morning, online bookings by Saturday evening, and payments and…
Financial statements for small business: read your numbers with confidence
A plain-English guide to financial statements for small business: the profit and loss, balance sheet and cash flow statement, with worked examples…
Customer service for small business: standards, complaints, tools and AI
A practical guide to customer service for small business: service standards, saved replies, complaint handling, measuring satisfaction, and using live chat and…
Customer retention strategies for small businesses: keep customers coming back
Customer retention strategies for small businesses: measure retention and lifetime value, onboard well, stay in touch, reward loyalty and win back quiet…
Google Forms alternative for agencies: why and when to switch
Google Forms is fine for team polls. Here is where agencies outgrow it, what a Google Forms alternative for agencies should do,…
What is round robin scheduling and how does it work?
Round robin scheduling shares bookings fairly across a team. Here is how it works, the three ways tools balance the load, and…
The best invoicing software for agencies in Nigeria (2026): what to look for
What Nigerian agencies need from invoicing software: retainers, deposits, naira and foreign-currency payments, VAT and withholding tax, reminders, and published plans.
The best booking software for coaches and service businesses in Nigeria: how to choose
What coaches and service businesses in Nigeria need from booking software: naira deposits, WhatsApp-friendly links, reminders, and the published plans of popular…
Project management for agencies: the complete guide
How to run agency projects from enquiry to final invoice: scoping, capacity planning, short delivery cycles, client approvals, time and profitability.
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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
