Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
How to manage multiple freelance clients without losing track
How to manage multiple freelance clients with one system: vet the fit, agree terms in writing, onboard, block your time, control scope,…
How to automate client bookings and reminders without Calendly
How to automate client bookings end to end: services and availability, booking questions, deposits, automatic reminders and follow-ups, with or without Calendly.
Appointment tracking for consultants: manage your calendar without the back-and-forth
How consultants can track appointments and stop the scheduling emails: meeting types, availability rules, time zones, intake questions, deposits, reminders and follow-up.
Invoice vs receipt: what is the difference, and when do you need each?
An invoice asks for payment and a receipt proves it was paid. Here's when to use each, what they must include, and…
CRM implementation: 5 signs your agency needs it today (and the first fix for each)
Slow replies, client details in one person's head, no view of next month's revenue: the five signs your agency needs a CRM,…
How to manage a client pipeline effectively (without losing your mind)
A calm system for client pipeline management: stages with clear exit rules, the four numbers that matter, a 30-minute weekly review and…
Client management for freelancers: how to run every client without the chaos
A simple client management system for freelancers: written scope, one record per client, a weekly update rhythm and a close-out routine that…
CRM vs spreadsheet: why agencies are switching in 2026
An honest CRM vs spreadsheet comparison for agencies: where a spreadsheet still works, where it quietly costs you clients, and how to…
How to organise your business contacts in one place
A simple system to organise business contacts: one shared list, consistent fields, a few tags that matter, and a 15-minute weekly clean-up.
How to write a client service agreement that protects you and sets clear expectations
What to put in a client service agreement: parties, scope, payment, changes, revisions, IP, confidentiality, liability, ending the deal and signatures, plus…
CRM for personal trainers: manage sessions, client progress and payments together
What a CRM for personal trainers should do, how it differs from a workout app, what to record for each client, and…
Best CRM for ecommerce: how to choose one that brings buyers back
What an ecommerce CRM should do after the sale, the questions that decide which one fits your shop, and the published free…
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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
