Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
How to keep track of client information without notebooks and scattered chats
What to keep on every client record, how to collect it once through forms and bookings, and how to keep appointments and…
GoHighLevel pricing vs simpler CRM tools: what you really pay
GoHighLevel pricing explained from its own pricing page: plans, usage costs and add-ons, who it suits, and when a simpler CRM is…
Client information getting lost? How to collect, store and use it properly
What client information to collect at each stage, where to store it so it stops getting lost, how to keep it safe,…
How to keep track of clients when everything is scattered across chats and notes
How to keep track of clients when details live in WhatsApp, email, notes and memory: a one-hour clean-up, a client record template,…
Why CRM is important for small business (and how to set one up in a week)
Why a CRM matters for a small business: what it does in plain words, how it fits the client lifecycle, what to…
How CRMs handle multi-channel lead tracking (and how to set it up)
How CRMs handle multi-channel lead tracking: capturing leads from every channel, tagging sources, merging duplicates and seeing which channels bring customers.
How to choose a CRM for your business (one you’ll actually use)
How to choose a CRM your team will actually use: what a CRM does, the signs you need one, what to look…
Why is my business not growing? 7 reasons busy businesses stall, and how to fix them
Busy but not growing? Find which of the four growth levers is stuck, check the seven most common causes, and pick one…
A simple CRM lead management system for service businesses
How to set up a simple CRM lead management system for a service business: capture every enquiry, qualify fast, clear stages, scheduled…
How to track leads in a small business: a simple system that works
A practical way to track leads from the first enquiry to a paying customer: what to record, the stages to use, the…
How to organize leads in one place so none slip away
Send every lead to one list, give each a stage and a dated next step, and run a 30-minute weekly review. A…
How to handle inbound leads so fewer go cold
A practical process for handling inbound leads: capture them in one place, reply fast, qualify, offer one next step and follow up…
How we write and check our content
Facts, prices and rules come from official and reputable sources, not from memory or other roundups.
Anything about startbuddi is checked against how the product actually works today.
When something changes we update the page and show the date it changed.
Put the ideas to work.
startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
