New: Chip can now take voice calls from your website chat (beta). Hear how it works

The founding cohort is open: 6 months free for the first 20 teams, picked by hand. Apply

Author

Olabimpe Salami

Email and outreach specialist at startbuddi

Olabimpe Salami is the email and outreach specialist at startbuddi. Olabimpe writes about the messages that bring customers in and back: email, WhatsApp and SMS campaigns, follow-ups, and turning enquiries into paying clients.

Runs email and outreach at startbuddi

Email marketingOutreachWhatsApp and SMSLead follow-upSocial media

Published by Olabimpe Salami

Landing pages10 min read · Sep 28

How to run a webinar that turns attendees into customers

A practical guide to webinar marketing for small businesses: pick a topic that sells, fill the room, get people to show up…

Marketing10 min read · Sep 28

How to run a sale: a marketing campaign across email, WhatsApp and SMS

A step-by-step plan for running a sale across email, WhatsApp and SMS: the offer, the audience, a 7-day timeline, message templates and…

Email10 min read · Sep 28

How to grow an email list from zero (a 30-day plan)

A step-by-step way to grow an email list from nothing: the signup offer, the form, where to put it, the welcome email,…

WhatsApp10 min read · Sep 28

WhatsApp message templates that get replies (20 examples)

What WhatsApp message templates are, the rules Meta applies, and 20 ready-to-copy templates for bookings, orders, invoices, follow-ups and offers.

CRM9 min read · Sep 25

How to create a customer database (even if your customers live in WhatsApp)

How to create a customer database without the complexity: what to record, where to pull contacts from (including WhatsApp), how to clean…

GlossaryAug 27, 2026

What is lead nurturing?

Lead nurturing keeps interested people warm with helpful messages until they are ready to buy. Here is how it works, with an…

CRM10 min read · Aug 19

How to build a client follow-up system that stops leads going cold

A step-by-step client follow-up system for service businesses: one lead list, clear stages, a follow-up schedule, templates and the numbers that show…

Help articleMay 19, 2026

How to use automations in startbuddi: build your first sequence

Build an automation in startbuddi: choose a trigger, add steps, validate and test the flow, check which contacts and subscribers it can…

Help articleMay 11, 2026

How to create a new email campaign in startbuddi

Create a new email campaign in startbuddi: choose the audience, write the email or let Chip draft it, check it, send a…

GlossaryMay 7, 2026

What is follow-up automation?

Follow-up automation sends the right message at the right time after someone enquires, books or buys, so no lead or customer is…

Social media9 min read · Feb 28

A simple Instagram strategy that books clients for small businesses

A simple Instagram strategy for small businesses that turns followers into bookings: the profile, which formats to use, how often to post,…

How we write and check our content

Researched from the source

Facts, prices and rules come from official and reputable sources, not from memory or other roundups.

Checked against the product

Anything about startbuddi is checked against how the product actually works today.

Kept up to date

When something changes we update the page and show the date it changed.

Put the ideas to work.

startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.