Olabimpe Salami
Email and outreach specialist at startbuddiOlabimpe Salami is the email and outreach specialist at startbuddi. Olabimpe writes about the messages that bring customers in and back: email, WhatsApp and SMS campaigns, follow-ups, and turning enquiries into paying clients.
Runs email and outreach at startbuddi
Published by Olabimpe Salami

How to run a webinar that turns attendees into customers
A practical guide to webinar marketing for small businesses: pick a topic that sells, fill the room, get people to show up…

How to run a sale: a marketing campaign across email, WhatsApp and SMS
A step-by-step plan for running a sale across email, WhatsApp and SMS: the offer, the audience, a 7-day timeline, message templates and…

How to grow an email list from zero (a 30-day plan)
A step-by-step way to grow an email list from nothing: the signup offer, the form, where to put it, the welcome email,…

WhatsApp message templates that get replies (20 examples)
What WhatsApp message templates are, the rules Meta applies, and 20 ready-to-copy templates for bookings, orders, invoices, follow-ups and offers.

How to create a customer database (even if your customers live in WhatsApp)
How to create a customer database without the complexity: what to record, where to pull contacts from (including WhatsApp), how to clean…

What is lead nurturing?
Lead nurturing keeps interested people warm with helpful messages until they are ready to buy. Here is how it works, with an…

How to build a client follow-up system that stops leads going cold
A step-by-step client follow-up system for service businesses: one lead list, clear stages, a follow-up schedule, templates and the numbers that show…

How to use automations in startbuddi: build your first sequence
Build an automation in startbuddi: choose a trigger, add steps, validate and test the flow, check which contacts and subscribers it can…

How to create a new email campaign in startbuddi
Create a new email campaign in startbuddi: choose the audience, write the email or let Chip draft it, check it, send a…

What is follow-up automation?
Follow-up automation sends the right message at the right time after someone enquires, books or buys, so no lead or customer is…

A simple Instagram strategy that books clients for small businesses
A simple Instagram strategy for small businesses that turns followers into bookings: the profile, which formats to use, how often to post,…
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