Olabimpe Salami
Email and outreach specialist at startbuddiOlabimpe Salami is the email and outreach specialist at startbuddi. Olabimpe writes about the messages that bring customers in and back: email, WhatsApp and SMS campaigns, follow-ups, and turning enquiries into paying clients.
Runs email and outreach at startbuddi
Published by Olabimpe Salami
What is email open rate?
Email open rate is the share of delivered emails that were opened. Here is how to calculate it, why it over-counts, and…
What is email segmentation?
Email segmentation splits your list into smaller groups so each person gets emails that fit them. Learn the main types, examples and…
What is cold outreach?
Cold outreach means contacting potential customers who do not know you yet. Here is how to do it well, the rules to…
What is bulk SMS?
Bulk SMS means sending one text to many phone numbers at once from a dashboard. Here is how it works, what segments…
Marketing on WhatsApp, email and SMS: a starter playbook
Write a one-page small business marketing plan, build a list people agreed to join, and reach them by email, WhatsApp and SMS…
Social media marketing for small business: plan, post and win customers
A four-part guide to social media marketing for small business: choose the right platforms, plan content people want, schedule without stress, and…
Market research for small business: a practical guide
Find out whether people want what you sell before you spend: desk research, customer interviews and surveys, competitor research, tools and small…
How to organise your customers: from WhatsApp chats to a real pipeline
Move your customers out of WhatsApp, DMs and spreadsheets into one list, build a simple pipeline, and keep it up to date…
How to market a small business: a practical guide for owners with no time
A four-part guide to marketing a small business: choose your customer and message, get found, reach people every week and measure what…
How to get clients for a service business: referrals, being found and outreach
How to get clients for a service business without a big budget: a clear offer, referrals and past clients, being easy to…
How to get customer reviews: ask, automate, reply and use them well
A four-part guide on how to get customer reviews honestly: the rules, when and how to ask, review request templates, automated requests…
Email marketing for beginners: build a list, send your first campaign and grow
A four-part guide to email marketing for beginners: why it works, how to build a list with permission, how to write and…
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