Olabimpe Salami
Email and outreach specialist at startbuddiOlabimpe Salami is the email and outreach specialist at startbuddi. Olabimpe writes about the messages that bring customers in and back: email, WhatsApp and SMS campaigns, follow-ups, and turning enquiries into paying clients.
Runs email and outreach at startbuddi
Published by Olabimpe Salami
What is a WhatsApp broadcast?
A WhatsApp broadcast sends one message to many people as private chats. Learn how app broadcast lists differ from API campaigns, plus…
What is WhatsApp Business API?
The WhatsApp Business API (now Meta's Cloud API) lets businesses message customers at scale through software, with approved templates, team inboxes and…
What is WhatsApp marketing?
WhatsApp marketing uses WhatsApp to win and keep customers: broadcasts, chat selling, click-to-WhatsApp ads, chatbots and in-chat forms, all with opt-in.
What is SMS marketing?
SMS marketing uses text messages to promote your business, remind customers and win them back. Here is how it works, message types…
What is social media management?
Social media management is planning, creating, publishing and measuring your business's social posts, and talking to the people who respond.
What is a social media scheduler?
A social media scheduler lets you write posts ahead of time and publish them automatically to several platforms, at the times you…
What is marketing automation?
Marketing automation sends the right marketing message at the right moment by itself, based on what people do, across email, SMS and…
What is email automation?
Email automation sends the right email automatically when something happens, like a signup, booking or payment. Learn how it works, with examples.
What is an email drip sequence?
An email drip sequence is a set of emails sent automatically, one after another, after someone joins your list, fills in a…
What is email marketing?
Email marketing means sending useful emails to people who agreed to hear from you. Learn how it works, the main types, the…
What is email open rate?
Email open rate is the share of delivered emails that were opened. Here is how to calculate it, why it over-counts, and…
What is email segmentation?
Email segmentation splits your list into smaller groups so each person gets emails that fit them. Learn the main types, examples and…
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