Olabimpe Salami
Email and outreach specialist at startbuddiOlabimpe Salami is the email and outreach specialist at startbuddi. Olabimpe writes about the messages that bring customers in and back: email, WhatsApp and SMS campaigns, follow-ups, and turning enquiries into paying clients.
Runs email and outreach at startbuddi
Published by Olabimpe Salami
Content marketing for small business: research, create and share content that sells
A four-part guide to content marketing for small business: find the questions customers ask, create useful content faster with AI, share it…
WhatsApp vs SMS marketing: which should your business use?
WhatsApp vs SMS marketing compared on reach, cost, permission rules and results, with a five-question test to pick your main channel and…
The best social media management tools for agencies in 2026: how to choose
What agencies need from a social media tool in 2026, how the main tools price their plans, and a simple way to…
Social media scheduler in Nigeria: how to choose one and use it well
How to pick and use a social media scheduler in Nigeria: which platforms Nigerians use, posting in WAT, data costs, naira vs…
The best email marketing tools for Nigerian businesses in 2026: how to choose
How to choose email marketing tools for Nigerian businesses: paying in naira or dollars, contacts vs sends pricing, deliverability rules, consent, and…
Marketing automation vs manual outreach: which drives better results?
Automation wins on speed and consistency; manual outreach wins on judgement and trust. Here's a simple test to decide which of your…
How to write email sequences that convert trial users to paid
Plan a trial email sequence around the moment your product proves itself, with a day-by-day skeleton, example emails, honest reminders and the…
How to schedule social media posts for multiple clients (agency guide)
An agency workflow to schedule social media posts for multiple clients: partner access, a space per client, monthly batching, approvals, timing and…
How startbuddi replaces your CRM, PM, email, invoicing and booking tools
A tool-by-tool look at how one all-in-one business system replaces a CRM, project app, email tool, invoicing and bookings, what it does…
Agency email marketing: what actually works
What actually works in agency email marketing: a useful list of your own, clean client setups, sender rules, consent and reports built…
Bulk WhatsApp marketing in Nigeria: everything you need to know
How bulk WhatsApp marketing in Nigeria really works: the three ways to send, what Meta charges, the limits and rules, and how…
Automated SMS campaigns: how to set up triggers and flows
How triggers and flows work, the six automated SMS campaigns to build first with example texts, and the consent, timing and testing…
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