Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
What is a late payment fee?
A late payment fee is an extra charge when a customer pays after the due date. Here is how late fees work,…
What is digital asset management (DAM)?
Digital asset management (DAM) is how a business stores, organises and shares its logos, photos, videos and files so everyone uses the…
What is double opt-in?
Double opt-in means new subscribers confirm their email address by clicking a link before joining your list. Here is how it works…
What is a drag-and-drop form builder?
A drag-and-drop form builder lets you make online forms by dragging fields onto a canvas, with no code. Here's how it works…
What is a deliverable? Project deliverables explained
A deliverable is anything you hand over at the end of a piece of work. Here is how to define project deliverables…
What is cross-selling?
Cross-selling means offering a customer something that goes with what they are buying. Learn how it works, see examples and avoid the…
What is customer acquisition cost (CAC)?
Customer acquisition cost is what you spend to win one new customer. Here is the formula, what to include, worked examples and…
What is a customer journey?
The customer journey is every step someone takes from first hearing about you to buying and coming back. Here are the stages,…
What is customer lifetime value (CLV)?
Customer lifetime value is the money a customer brings you over the whole relationship. Here is how to work it out, with…
What is churn rate?
Churn rate is the share of customers you lose in a set period. Learn the formula, see worked examples and find simple…
What is a client portal?
A client portal is a private page where each client sees progress, files, approvals, invoices and messages. Here is how it works…
What is a conversion rate?
A conversion rate is the share of people who take the action you want. Learn the formula, the main types, a real…
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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
