Tiwalade Joanna Okedara-Kalu
Founder, CEO and CTO at startbuddiTiwalade Joanna Okedara-Kalu is the founder, CEO and CTO of startbuddi, the business system that brings clients, bookings, invoices, projects, marketing and the Chip AI assistant into one place. Tiwalade builds software around how service businesses really work day to day, and writes about client management, getting paid on time and why small businesses outgrow the tools they start with.
Founded startbuddi and leads its product and engineering
Published by Tiwalade Joanna Okedara-Kalu
How CRMs handle multi-channel lead tracking (and how to set it up)
How CRMs handle multi-channel lead tracking: capturing leads from every channel, tagging sources, merging duplicates and seeing which channels bring customers.
How to choose a CRM for your business (one you’ll actually use)
How to choose a CRM your team will actually use: what a CRM does, the signs you need one, what to look…
Why is my business not growing? 7 reasons busy businesses stall, and how to fix them
Busy but not growing? Find which of the four growth levers is stuck, check the seven most common causes, and pick one…
A simple CRM lead management system for service businesses
How to set up a simple CRM lead management system for a service business: capture every enquiry, qualify fast, clear stages, scheduled…
How to track leads in a small business: a simple system that works
A practical way to track leads from the first enquiry to a paying customer: what to record, the stages to use, the…
How to organize leads in one place so none slip away
Send every lead to one list, give each a stage and a dated next step, and run a 30-minute weekly review. A…
How to handle inbound leads so fewer go cold
A practical process for handling inbound leads: capture them in one place, reply fast, qualify, offer one next step and follow up…
How to organize client communication in one place, without losing a message
A practical system to organise client communication: one record per client, one shared inbox, clear channel rules, notes, reply times, handovers and…
How to get more bookings online: a practical guide for service businesses
Make booking the easiest thing to do: one clear booking page, your link everywhere, fast replies, deposits, reminders and a rebooking routine.
How to generate a lead for sales: a step-by-step guide for small businesses
Define your ideal customer, mix inbound and outbound methods, capture every lead in one place, then qualify and nurture them. Plus a…
How to pre-qualify leads so your calls go to people ready to buy
A simple lead qualification process for small businesses: define a good-fit customer, ask the right questions before the call, score leads, and…
From one client to ten: how to scale a service business without burning out
How to scale a service business from one client to ten without burning out: work out your capacity, systematise, automate admin, package…
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Facts, prices and rules come from official and reputable sources, not from memory or other roundups.
Anything about startbuddi is checked against how the product actually works today.
When something changes we update the page and show the date it changed.
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startbuddi gives you bookings, invoices, an inbox and Chip AI in one place. Free to start.
