Olabimpe Salami
Email and outreach specialist at startbuddiOlabimpe Salami is the email and outreach specialist at startbuddi. Olabimpe writes about the messages that bring customers in and back: email, WhatsApp and SMS campaigns, follow-ups, and turning enquiries into paying clients.
Runs email and outreach at startbuddi
Published by Olabimpe Salami
Agency email marketing: what actually works
What actually works in agency email marketing: a useful list of your own, clean client setups, sender rules, consent and reports built…
Bulk WhatsApp marketing in Nigeria: everything you need to know
How bulk WhatsApp marketing in Nigeria really works: the three ways to send, what Meta charges, the limits and rules, and how…
Automated SMS campaigns: how to set up triggers and flows
How triggers and flows work, the six automated SMS campaigns to build first with example texts, and the consent, timing and testing…
How to run a webinar that turns attendees into customers
A practical guide to webinar marketing for small businesses: pick a topic that sells, fill the room, get people to show up…
How to run a sale: a marketing campaign across email, WhatsApp and SMS
A step-by-step plan for running a sale across email, WhatsApp and SMS: the offer, the audience, a 7-day timeline, message templates and…
How to grow an email list from zero (a 30-day plan)
A step-by-step way to grow an email list from nothing: the signup offer, the form, where to put it, the welcome email,…
WhatsApp message templates that get replies (20 examples)
What WhatsApp message templates are, the rules Meta applies, and 20 ready-to-copy templates for bookings, orders, invoices, follow-ups and offers.
How to create a customer database (even if your customers live in WhatsApp)
How to create a customer database without the complexity: what to record, where to pull contacts from (including WhatsApp), how to clean…
How to build a client follow-up system that stops leads going cold
A step-by-step client follow-up system for service businesses: one lead list, clear stages, a follow-up schedule, templates and the numbers that show…
A simple Instagram strategy that books clients for small businesses
A simple Instagram strategy for small businesses that turns followers into bookings: the profile, which formats to use, how often to post,…
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