Marketing
Attract more clients without spending a fortune on ads.
Articles about Marketing
Startup Marketing Plan: A Practical Guide for Bootstrapped Founders
A startup marketing plan on one page: goals worked back from revenue, budget by channel, a 12-week calendar and numbers to review.…
Digital Marketing for a Startup: A Practical Guide for Bootstrapped Founders
Digital marketing for a startup on a small budget: the order to build your page, tracking, search, email and social, a worked…
Startup Marketing: A Practical Guide for Bootstrapped Founders
Startup marketing for founders with no budget: find your first customers, pick two channels, track CAC and follow a 90-day plan you…
How to run a sale: a marketing campaign across email, WhatsApp and SMS
A step-by-step plan for running a sale across email, WhatsApp and SMS: the offer, the audience, a 7-day timeline, message templates and…
Best marketing automation tools for startups on a budget: how to choose
What marketing automation tools do, the five automations a startup should build first, what common tools include on free and paid plans,…
How to turn social media traffic into leads: a simple social media sales funnel
Likes don't pay the bills. Here's a five-step social media sales funnel that turns followers into contacts, contacts into conversations, and conversations…
On-page optimization service: what it includes and how it brings in more enquiries
What an on-page optimization service covers, why it turns visitors into enquiries, a checklist you can do yourself, and how to choose…
What is a sales funnel? A plain-English guide for small businesses
What a sales funnel is, the stages from stranger to repeat customer, a worked example for a service business, the numbers to…
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