16 landing page builders for small businesses, each with who it suits, where it falls short and a source for every price. No scores or star ratings.
Updated 27 Sep 2026 Next review 26 Dec 202616 tools · 22 min read
Disclosure: We make startbuddi, so we've put it first and been upfront about where it falls short. There are no scores or star ratings here. Every price and feature below comes from the tool's own website or our own test account, and each one links to its source.
Small businesses that want landing pages on a full website builder
$17.77 USD, per month, billed yearly (Light plan)
Yes
Prices are list prices as each company publishes them, never converted. startbuddi's price is shown in your currency where we can.
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startbuddi
Our productBest for small businesses that want landing pages that feed their CRM
Best for
Small businesses that want landing pages that feed their CRM
Starting price
Free plan. Paid from $29 a month Starter plan, our pricing
Free plan
Yes
Platforms
Web
Landing pages in Publish are built with Chip or from a template, with forms, bookings and payments that land on the customer record. Pages can use your own domain.
Best for marketers running paid campaigns who want to test landing page variants
Best for
Marketers running paid campaigns who want to test landing page variants
Starting price
$22 USD, per month, billed annually (Starter; $29 billed monthly)
Free plan
Trial only
Platforms
Web
Unbounce is a landing page builder with a drag-and-drop editor, lead generation forms, hosting, A/B testing and AI traffic optimisation. All plans include unlimited conversions and a 14-day free trial.
Strengths
Unlimited conversions and unlimited subdomains on every plan
100+ templates and free hosting
Unlimited A/B testing from the Experiment plan
14-day free trial with no credit card
Limitations
No free plan
Starter is limited to 5 pages, 500 visitors a month and 1 user
Popups, sticky bars and custom scripts start on Build; A/B testing on Experiment ($112 a month billed annually)
Leadpages offers landing page plans with unlimited traffic and no overage fees, plus a lighter HTML Pub publishing tier. All plans come with a 7-day free trial.
Strengths
Unlimited traffic on every Leadpages plan
7-day free trial with no card needed up front
Manual A/B testing from the Grow plan
Heatmaps and Smart Traffic routing on Optimize
Limitations
No free plan
The trial charges on day 7 unless you cancel
HTML Pub plans cap pages (5 on Starter) and custom domains
Best for marketing teams building landing pages for paid ad campaigns
Best for
Marketing teams building landing pages for paid ad campaigns
Starting price
$99 USD, per month, billed monthly (Create)
Free plan
Trial only
Platforms
Web
Instapage is a landing page platform for advertisers. Every plan includes unlimited pages, conversions and contacts, and plans are sized by unique monthly visitors. A 14-day free trial is available on Create and Optimize.
Strengths
Unlimited pages, conversions and contacts on every plan
14-day free trial
Server-side A/B testing and AdMap on Optimize
Heatmaps and ad-to-page personalisation on Convert
Limitations
No free plan
Create is capped at 15,000 unique monthly visitors
A/B testing starts on Optimize ($199 per month, or $159 billed annually)
Best for marketers and agencies building many landing pages with A/B tests
Best for
Marketers and agencies building many landing pages with A/B tests
Starting price
$24 USD, per month, billed annually (Build plan)
Free plan
Trial only
Platforms
Web
Landingi is a landing page builder with a drag-and-drop editor, an AI page generator called Lunar, forms and integrations. Higher plans add server-side A/B testing, event tracking, AI insights and, on Scale, programmatic pages and client sub-accounts for agencies. Plans are sized by active landing pages, monthly visits and custom domains.
Strengths
14-day free trial on every plan
Drag-and-drop builder plus an AI page generator
Server-side A/B testing and event tracking from the Optimize plan
Client sub-accounts and agency branding on Scale
Limitations
No free plan, only a 14-day trial
Build is capped at 10 active landing pages, 2,000 visits a month and 1 custom domain
A/B testing is not in Build; it starts on Optimize ($119 per month, billed annually)
Best for creators who want landing pages and funnels with email built in
Best for
Creators who want landing pages and funnels with email built in
Starting price
$17 USD, per month (Startup; 2 months free on annual billing)
Free plan
Yes
Platforms
Web
Systeme.io builds landing pages as steps in sales funnels, connected to its email and checkout tools. The free plan includes 3 funnels and paid plans remove the funnel limit.
Strengths
Free plan with 2,000 contacts, 3 funnels, 1 course and a custom domain
Unlimited emailing on all plans
0% transaction fees with Stripe or PayPal
Affiliate programme management included
Limitations
Startup plan is limited to 5,000 contacts and 5 courses
Automated webinar funnels start on the Webinar plan ($47 per month)
Best for marketers building fast mobile landing pages for paid ad campaigns
Best for
Marketers building fast mobile landing pages for paid ad campaigns
Starting price
$29 USD, per month, billed annually (Startup)
Free plan
Trial only
Platforms
Web
Swipe Pages is a landing page builder with unlimited pages on every plan, AMP pages and, from the Marketer plan, server-side A/B testing. Plans are sized by monthly visitors and custom domains.
Strengths
Unlimited landing pages on every plan
AMP pages available on all plans
Server-side A/B testing on the Marketer plan
14-day full-featured trial with no credit card
Limitations
A/B testing is not on the Startup plan
Startup is limited to 20,000 monthly visitors and 1 custom domain
Best for teams that want pixel-level control over landing pages
Best for
Teams that want pixel-level control over landing pages
Starting price
$15 USD, per site per month, billed yearly (Basic)
Free plan
Yes
Platforms
Web
Webflow lets you design pages visually and publish on its hosting, with unlimited form submissions from the Basic plan. A/B testing and personalisation come from the Optimize add-on.
Strengths
Free Starter plan for experimenting
Unlimited form submissions from Basic
CMS and site search on Premium
Add-ons for A/B testing, analytics and localisation
Limitations
Basic has no CMS
Free Starter limited to 2 static pages and 50 form submissions
A/B testing needs the Optimize add-on, from $299 per month
Best for design-led landing pages with A/B testing available as an add-on
Best for
Design-led landing pages with A/B testing available as an add-on
Starting price
$10 USD, per site per month, with yearly billing (Basic)
Free plan
Yes
Platforms
Web
Framer builds custom-designed pages on a visual canvas with hosting and built-in SEO. Basic is $10 a month per site with yearly billing, and A/B testing is sold as an add-on.
Strengths
Free plan with 1 GB bandwidth and a Framer domain
Basic ($10 a month) adds a custom domain, 30 pages and 2 CMS collections
Pro adds staging, branching with previews and site redirects
Localisation with AI translation as an add-on
Limitations
A custom domain needs a paid plan
Basic is capped at 30 pages, 2 CMS collections and 1,000 CMS items
Extra editors cost $20 a month each; A/B testing is an add-on
Best for founders who want a one-page business site generated by AI
Best for
Founders who want a one-page business site generated by AI
Starting price
$22 USD, per month, billed yearly (Launch)
Free plan
Yes
Platforms
Web
Durable generates a business site from a few prompts, with custom forms, analytics and a built-in CRM to catch leads. The Launch plan adds a custom domain, unlimited booking and AI replies to up to 20 leads a month.
Strengths
Free plan to generate and preview a site
Custom domain included on paid plans (up to $20 value on Launch)
Built-in CRM and unlimited bookings on Launch
AI blog writer and local directory listings
Limitations
Free plan has no custom domain and a 10-customer CRM limit
Removing Durable branding needs a paid plan
Paid bookings and calendar sync are not on the free plan
Best for marketers who want landing pages tied directly to an email list
Best for
Marketers who want landing pages tied directly to an email list
Starting price
€16 per month for 1,000 contacts (Starter, billed monthly; €13.12 per month billed annually)
Free plan
Yes
Platforms
Web
GetResponse includes a landing page builder on every plan, connected to its email and automation tools. The free plan caps landing pages at 1,000 unique visits, and paid plans are priced by the number of email contacts.
Strengths
Free plan sends up to 2,500 newsletters a month
Landing pages are included on all plans
Marketer plan adds unlimited automation and ecommerce tools
Creator plan adds a website builder, course creator and webinars for up to 100 attendees
Limitations
Starter includes only 1 automation workflow; unlimited automation starts on Marketer (€54 per month for 1,000 contacts)
Free plan adds a GetResponse badge to every message and caps landing pages at 1,000 unique visits
SMS marketing is listed only on the Enterprise plan
Best for mailchimp users who want signup pages next to their emails
Best for
Mailchimp users who want signup pages next to their emails
Starting price
$13 USD, per month (Essentials, 500 contacts)
Free plan
Yes
Platforms
Web
Mailchimp is mainly an email platform with a free plan for up to 250 contacts. It suits businesses that want to collect signups and email them from the same account.
Strengths
Free plan for up to 250 contacts
300+ integrations on every plan
Up to 200 automation flows on Standard
24/7 email and chat support on paid plans
Limitations
Free plan sends a maximum of 500 emails a month or 250 a day
Essentials automation flows are limited to 4 steps
Overages apply if you exceed contact or send limits
Best for marketers who want landing pages connected to a CRM and email
Best for
Marketers who want landing pages connected to a CRM and email
Starting price
$20 USD, per seat per month (Starter Customer Platform, regular price)
Free plan
Yes
Platforms
Web
HubSpot's landing page tool is part of Content Hub and feeds form sign-ups straight into the HubSpot CRM. Content Hub Starter includes up to 30 landing and website pages.
Strengths
Free tools with no time limit
Starter Customer Platform bundles marketing, sales, service, content and data hubs
Sales Starter includes up to 15 pipelines and 1,000 meeting links
Landing pages and website pages in Content Hub
Limitations
Free tools are limited to 2 users and 1,000 contacts
Paid tiers are priced per seat
Professional plans are a large step up: Sales Hub Professional is $90 per seat per month billed annually plus a required $1,500 onboarding fee
Best for creators who want free landing pages tied to a newsletter
Best for
Creators who want free landing pages tied to a newsletter
Starting price
$33 USD, per month for 1,000 subscribers, billed monthly ($390 per year billed annually)
Free plan
Yes
Platforms
Web
Kit includes unlimited landing pages and forms on its free plan, feeding sign-ups straight into its email list. It suits creators growing a newsletter more than businesses needing a full page builder.
Strengths
Free plan for up to 10,000 subscribers with unlimited landing pages, forms and broadcasts
Sell digital products on the free plan
Visual automations, email sequences and A/B testing on Creator
14-day free trial of paid plans with no credit card
Limitations
Free plan has no automations or email sequences and is limited to 1 user
Unlimited users and deliverability reporting need the Pro plan ($66 per month at 1,000 subscribers)
Best for small businesses that want landing pages on a full website builder
Best for
Small businesses that want landing pages on a full website builder
Starting price
$17.77 USD, per month, billed yearly (Light plan)
Free plan
Yes
Platforms
Web
Wix builds landing pages with the same drag-and-drop editor and templates it uses for full websites. The free plan works for testing, but it carries Wix branding and a wixsite.com address.
Strengths
Free plan with hosting, the drag-and-drop editor and 2,000+ templates
Free domain for 1 year on paid plans
Scheduling, services and ecommerce from the Core plan
14-day full refund on Premium plans
Limitations
Free plan shows Wix branding and uses a wixsite.com address
The Light plan cannot accept payments; that starts on Core
Displayed prices are for yearly plans paid in full up front
Built for or usable by small businesses and small teams
A published product page and pricing page we could check
Actively maintained, with a working sign-up or trial
Covers the core job this list is about, not just a feature of it
A mix of free, low-cost and established options
About this list
Where the facts come from
Every price, plan and feature comes from the tool's own website, pricing page or docs, or from our own test account. Each tool links to its sources and shows the date we checked them.
What we leave out
No scores, star ratings or review counts. If we can't confirm a fact from an official source, we leave it out and mark it "not published".
When it's reviewed
Last updated 27 Sep 2026. Next review due 26 Dec 2026. We review every list at least every 90 days.
Spotted something out of date?
Prices and plans change. Tell us and we'll check it again.
