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How to write an employee handbook for a small team
What to put in an employee handbook, how to write it in plain language in a weekend, sample wording, and how to…
How to onboard a new team member (in person or remote): an employee onboarding plan
A practical employee onboarding plan for small teams: what to prepare before day one, a first-day schedule, a 30/60/90-day template and a…
How to run a project kickoff meeting (with agenda)
A 60-minute project kickoff meeting agenda, the questions to ask your client, a follow-up email template and the mistakes to avoid.
Client portals: why they save service businesses hours each week
A client portal puts updates, files, approvals and invoices in one private page per client. Here's where it saves time and how…
How to run a webinar that turns attendees into customers
A practical guide to webinar marketing for small businesses: pick a topic that sells, fill the room, get people to show up…
Local SEO for small businesses: how to get found on Google
How local SEO works, what Google looks at when it ranks nearby businesses, and a 30-day plan to get your business found…
How to run a sale: a marketing campaign across email, WhatsApp and SMS
A step-by-step plan for running a sale across email, WhatsApp and SMS: the offer, the audience, a 7-day timeline, message templates and…
How to grow an email list from zero (a 30-day plan)
A step-by-step way to grow an email list from nothing: the signup offer, the form, where to put it, the welcome email,…
WhatsApp message templates that get replies (20 examples)
What WhatsApp message templates are, the rules Meta applies, and 20 ready-to-copy templates for bookings, orders, invoices, follow-ups and offers.
How to write a business proposal that wins the job
The eight parts of a business proposal that wins, a template you can copy, how to price it and how to follow…
Retainer agreements: how to sell and bill monthly retainers
How to choose, price and pitch a monthly retainer, what your retainer agreement should say, and how to bill it without chasing.
Deposits and upfront payments: how much to ask for and how
How much upfront payment to ask clients for, how to explain it, what to write about refunds, and the easiest ways to…
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