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Forms

Lead capture form builder

A form that sends every signup straight into your CRM, tags it and starts a follow-up, so no new lead is left waiting.

Start free

Free plan, no card needed. Or book a demo.

Capturing the lead is half the job

A lead form that sends an email notification is a start. The leads that turn into customers are the ones someone replies to quickly and follows up with.

In startbuddi, a submission creates or updates the contact, saves where they came from and can start an automation: a reply within minutes, a tag, an owner and a task. Put the form on a landing page, embed it on your site or open it from a popup.

  • The Lead Capture template, or a draft from Chip.
  • Marketing consent recorded on the fields you choose.
  • Duplicates handled: update or leave alone.
  • Completion rate and drop-off by question.

For the rest of the lead generation workflow, see finding new leads with Chip.

  • Straight into the CRMWith source and consent.
  • Instant follow-upAn automation on submit.
  • Popup or embedOn any page.
  • Drop-off dataSee which question loses people.
Into your contacts

Every signup becomes a contact.

Add or update the submitter, save answers to fields and mark marketing consent.

  • "Add or update submitter in CRM"
  • "Save answer to contact property"
  • "Counts as marketing consent" on the fields you choose
More about Forms
Templates

A welcome flow on submit.

Start from the Lead capture welcome flow and change it on the canvas.

  • Lead capture welcome flow and Booking reminder stack
  • Cancellation win-back and Invoice overdue recovery
  • Free Chip suggestions based on what you already use
More about Automations
Analytics

See where leads drop off.

Completion rate, which questions people answer and traffic sources.

  • "Completion rate" from views to submissions
  • "Which questions people answer"
  • "Devices" and "Traffic sources"
More about Forms
Same workspace

The form is where the work starts.

What happens after someone submits is already set up in the same workspace.

01

Every client on one record

The person and their answers land on one contact record.

Explore Every client on one record
02

Follow-ups that run themselves

A submission can send a reply, tag the contact and create a task.

Explore Follow-ups that run themselves
03

Pages that sell

Put the form on a landing page, your link in bio or your own site.

Explore Pages that sell
04

Invoices that get paid

Quote or invoice the person from the same record.

Explore Invoices that get paid
Plans

Forms on every plan

Free includes 1 live form with unlimited responses, Starter 20 forms, and Growth and Scale have no limit. Follow-up automations unlock on Starter.

  • Free Included, free forever $0
  • Starter Included, 30-day trial $29/mo
  • Growth Included, 30-day trial $79/mo
  • Scale Included, 30-day trial $199/mo

Questions people ask

What makes a good lead capture form?
Few questions, a clear promise and a fast reply. Ask only what you need to follow up, and use logic for the rest.
Do leads go into my CRM automatically?
Yes. Every submission creates or updates the contact, with the form and consent saved on their record.
Can I send an instant reply?
Yes, with an automation on submit. Automations unlock on Starter ($29 a month).
Can I capture Facebook lead ads?
Yes. Leads from Meta lead forms land in Forms as responses and create contacts.

Build your first form in a minute.

Describe it to Chip or start from a template, share the link and watch contacts arrive. Free to start.

Start free
Free plan available. Every paid plan starts with a 30-day trial.