Content & Social Media Calendar Template
Free Excel template for agencies and marketers planning posts across channels.
Posting consistently across multiple channels without a calendar usually means scrambling the morning of, or worse, going quiet for weeks at a time. A simple shared calendar fixes both.
This spreadsheet tracks date, platform, content type, the hook/topic, caption, asset link, and status, so a whole team can see what’s planned, drafted, scheduled, or already posted at a glance.
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Questions
Can this handle multiple platforms in one calendar?
Yes, the Platform column lets you track Instagram, LinkedIn, TikTok, email, and any other channel side by side in the same sheet, sorted by date.
How far ahead should content be planned?
Two to four weeks ahead is a common sweet spot, far enough to stay organised, not so far that plans go stale before they’re posted.
Keep every client document in one place.
startbuddi keeps your documents next to the client, the project and the invoice, so nothing lives in a stray folder.
Start with the one thing you need. The rest is there when you're ready.
