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TemplateFree template

Price list

A clear price list layout for your services and packages, with the small print clients ask about.

A good price list does two jobs: it tells people what things cost, and it stops the same five questions arriving in your inbox. Put the time each service takes and what is included next to the price.

Group services the way clients think about them, not the way you run them internally. Replace everything in square brackets.

The template

Replace everything in [square brackets] with your own details.

[Your business name]: prices

Prices from [date]. All prices in [currency] and [include / do not include] tax.

[Service group, for example Consultations]

ServiceTimePrice
[First consultation][45 min][0.00]
[Follow-up][30 min][0.00]
[Service][time][0.00]

[Service group, for example Treatments]

ServiceTimePrice
[Service][time][0.00]
[Service][time][0.00]
[Service][time]From [0.00]

Packages

PackageWhat's includedPrice
[Package name][3 sessions of X, used within 3 months][0.00]
[Package name][What is included][0.00]

Good to know

  • Booking: [how to book, for example online at your booking link]
  • Deposit: [amount or percentage] to secure a booking, taken off your final bill
  • Cancellations: [notice period] notice, or the deposit is kept
  • Payment: [cash, card, bank transfer]
  • "From" prices depend on [what changes the price]; we will confirm before we start

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Questions

Should I show "from" prices?

Only where the price really does vary, and say what it depends on. A list full of "from" prices makes people message you before they book.

Should prices include tax?

Say clearly either way. Clients paying personally usually expect prices that include tax. Check the rules where you trade with an accountant.

How do I know my prices are right?

Work back from your costs and the margin you need. The free profit margin and hourly rate calculators on this site show the maths.

Documents

Keep every client document in one place.

startbuddi keeps your documents next to the client, the project and the invoice, so nothing lives in a stray folder.