15 tools to consider instead of Wix, with who each one suits, where it falls short and a source for every price. No scores or star ratings.
Updated 27 Sep 2026 · Next review 26 Dec 202615 tools · 21 min read
Disclosure: We make startbuddi, so we've put it first and been upfront about where it falls short. There are no scores or star ratings here. Every price and feature below comes from the tool's own website or our own test account, and each one links to its source.
TL;DRThe short answer
Businesses that need simple business pages, a link in bio or a store rather than a large site?startbuddi.
Small businesses that want a polished template-based website with selling built in?Squarespace.
Designers who want full visual control over a custom site?Webflow.
Bloggers and small businesses who want hosted WordPress without managing a server?WordPress.com.
Designers and startups building custom-designed marketing sites?Framer.
Beginners who want an AI-built site with a domain from the same company?GoDaddy.
Find your fit · 2 questions
Which alternative suits you?
1. Do you need a free plan?
2. Which sounds most like you?
Answer both to see a suggestion. It only uses the facts on this page.
Shops and restaurants already taking payments with Square
$49 USD, per month per location (Square Plus)
Yes
Prices are list prices as each company publishes them, never converted. startbuddi's price is shown in your currency where we can.
The alternatives
01
startbuddi
Our productBest for businesses that need simple business pages, a link in bio or a store rather than a large site
Best for
Businesses that need simple business pages, a link in bio or a store rather than a large site
Starting price
Free plan. Paid from $29 a month Starter plan, our pricing
Free plan
Yes
Platforms
Web
Publish makes landing pages, business pages such as menus and price lists, link in bio pages, a store and webinar pages, with forms and bookings built in and your own domain.
Strengths
Landing, business, link-in-bio, store and webinar pages
Forms, bookings and payments built in
Custom domains
Limitations
No multi-page website builder
Store checkout charges only the base price; no discount codes or delivery zones
Best for small businesses that want a polished template-based website with selling built in
Best for
Small businesses that want a polished template-based website with selling built in
Starting price
$12 USD, per month, billed annually (Basic; $144 a year)
Free plan
Trial only
Platforms
Web
Squarespace is a website builder with templates, hosting and commerce tools for online stores, digital content and memberships. Every site starts with a 14-day free trial with no credit card.
Strengths
14-day free trial with no credit card
Commerce for physical products, digital content and memberships
Core and Advanced plans charge 0% transaction fees on online store sales
Unlimited contributors from the Core plan
Limitations
No free plan
Basic charges a 2% transaction fee on store sales and 7% on digital content and memberships
Basic has basic analytics and up to 2 contributors
Best for designers who want full visual control over a custom site
Best for
Designers who want full visual control over a custom site
Starting price
$15 USD, per site per month, billed yearly (Basic)
Free plan
Yes
Platforms
Web
Webflow is a visual website builder with a CMS, hosting and site plans priced per site. The free Starter plan allows 2 static pages on a webflow.io domain; A/B testing and analytics are paid add-ons.
Strengths
Free Starter plan for experimenting
Unlimited form submissions from Basic
CMS and site search on Premium
Add-ons for A/B testing, analytics and localisation
Limitations
Basic has no CMS
Free Starter limited to 2 static pages and 50 form submissions
A/B testing needs the Optimize add-on, from $299 per month
Best for bloggers and small businesses who want hosted WordPress without managing a server
Best for
Bloggers and small businesses who want hosted WordPress without managing a server
Starting price
$4 USD, per month, billed annually (Personal); $9 billed monthly
Free plan
Yes
Platforms
Web
WordPress.com is hosted WordPress with a free plan on a wordpress.com subdomain and paid plans that add a custom domain, more storage and plugins. Ecommerce with WooCommerce is available on the higher plans.
Strengths
Free plan with unlimited pages and posts
Annual and multi-year paid plans include a free domain for one year
Install from 60,000+ plugins from the Premium plan
Commerce plan has 0% transaction fees on WooCommerce payments
Limitations
Free sites show WordPress.com ads and use a wordpress.com subdomain
Plugins are not available on the Personal plan
24/7 priority support starts on Business ($25 a month billed annually)
Best for designers and startups building custom-designed marketing sites
Best for
Designers and startups building custom-designed marketing sites
Starting price
$10 USD, per site per month, with yearly billing (Basic)
Free plan
Yes
Platforms
Web
Framer is a website builder with a visual canvas, CMS, built-in SEO, hosting and AI agents that use monthly credits. The free plan suits non-commercial use and publishes to a Framer domain; paid site plans add a custom domain.
Strengths
Free plan with 1 GB bandwidth and a Framer domain
Basic ($10 a month) adds a custom domain, 30 pages and 2 CMS collections
Pro adds staging, branching with previews and site redirects
Localisation with AI translation as an add-on
Limitations
A custom domain needs a paid plan
Basic is capped at 30 pages, 2 CMS collections and 1,000 CMS items
Extra editors cost $20 a month each; A/B testing is an add-on
Best for beginners who want an AI-built site with a domain from the same company
Best for
Beginners who want an AI-built site with a domain from the same company
Starting price
$9.99 USD, per month, billed annually (Starter); $19.99 per month billed monthly
Free plan
Yes
Platforms
Web
GoDaddy's website builder (Airo AI Builder) generates a site or web app from prompts, with hosting, SSL, forms and analytics included. The free plan gives 50 AI credits a month; paid plans add a free custom domain and more credits.
Strengths
Free plan with 50 AI credits a month and no card required
Free domain with any paid plan
24/7 support on all paid plans
Code can be downloaded at any time
Limitations
Starter allows 1 published site
Selling online, bookings and payments start on Professional ($24.99 per month billed annually)
Removing the 'Built with Airo' badge is listed as coming soon
Best for people who want a low-cost site with hosting, domain and email included
Best for
People who want a low-cost site with hosting, domain and email included
Starting price
$2.99 USD, per month on a 48-month term ($143.52 up front), renews at $10.99 per month
Free plan
Trial only
Platforms
Web
Hostinger Website Builder is a drag-and-drop site builder with AI tools, sold with hosting, a custom domain free for the first year and mailboxes. The lowest price needs a 48-month term and renews at a higher rate.
Strengths
Custom domain and mailboxes free for the first year
400+ templates and AI credits for building a site
Premium plan allows up to 3 websites
30-day money-back guarantee
Limitations
The advertised price needs a 48-month term and renews at $10.99 per month
Online store features are listed from the Unlimited plan, not Premium
AI credits are a one-time allowance (5 on Premium)
Best for self-employed people and small businesses wanting a simple site without code
Best for
Self-employed people and small businesses wanting a simple site without code
Starting price
$9 USD, per month (paid website plans 'from $9/month')
Free plan
Yes
Platforms
Web
Jimdo is a German website and online store builder aimed at small businesses and the self-employed. You can start free and upgrade to a paid plan for your own domain, more pages and support. Add-on tools include online booking, contact forms, payment links, business listings and, for EU websites, a legal text generator.
Strengths
Free plan, with the option to upgrade at any time
Paid plans include a domain free for the first contract term
Online booking, smart forms and payment links are offered alongside the site builder
Legal text generator for imprint, privacy policy and T&Cs (EU websites only)
Limitations
Connecting or transferring your own domain requires a premium plan
Cheaper rates need a 12- or 24-month upfront term; monthly payment costs more
The 14-day right of withdrawal applies to consumers only, not to businesses
Best for individuals who want a simple one-page site or small shop
Best for
Individuals who want a simple one-page site or small shop
Starting price
$8 USD, per month, billed yearly (Limited plan)
Free plan
Yes
Platforms
Web
Strikingly is a website builder for simple sites and small online stores. A free plan gives unlimited sites on a Strikingly subdomain, and paid plans add custom domains, more pages and product listings.
Strengths
Unlimited free sites on a strikingly.com subdomain
Pro plan allows up to 100 pages per site and 300 products
VIP plan charges 0% transaction fee
Multi-year billing up to 5 years with discounts
Limitations
Custom domains need a paid plan, and Strikingly branding stays until the Pro plan
Limited plan allows 5 pages per site, one product and a 5% transaction fee
Best for beginners who want a simple site with live chat support
Best for
Beginners who want a simple site with live chat support
Starting price
$5.80 USD, per month (Premium)
Free plan
Yes
Platforms
Web
SITE123 is a website builder with a free plan and paid Premium plans that add a custom domain, more storage and an online store. It offers 24/7 live chat support and a 14-day money-back guarantee on Premium plans.
Strengths
Free plan with no credit card
Free domain for 1 year with the first annual plan
24/7 live chat support
Hosting included on every plan
Limitations
Free plan uses a subdomain, shows a SITE123 tag and has 250 MB storage
You cannot download your website
Online store and custom domain need a Premium plan
Best for web agencies building and managing client websites
Best for
Web agencies building and managing client websites
Starting price
$19 USD, per month, billed annually (Basic; $25 billed monthly)
Free plan
Trial only
Platforms
Web
Duda is a website builder aimed at agencies that build and manage sites for clients. Each plan includes a set number of sites and team seats, with extra sites charged separately. A 14-day free trial is offered without a credit card.
Strengths
14-day free trial with no credit card
Agency plan includes 4 sites and advanced dynamic pages
White Label plan adds a custom platform and email domain, custom HTML/CSS and API access
Extra sites can be added from $17 per month on higher plans
Limitations
No free plan
Basic and Team plans include only 1 site
White-label and API access need the White Label plan ($149 per month billed annually)
Best for simple one-page sites and signup pages on a very small budget
Best for
Simple one-page sites and signup pages on a very small budget
Starting price
$9 USD, per year (Pro Lite, 3 sites)
Free plan
Yes
Platforms
Web
Carrd builds one-page sites for things like a personal profile or a landing page to capture emails. The free plan allows up to three sites, and Pro plans are billed yearly.
Strengths
Free plan for up to three sites with core features
Pro Lite from $9 a year removes Carrd branding
Pro Standard ($19 a year, 10 sites) adds custom domains, forms and analytics
Pro Plus adds password protection, redirects and site downloads
Limitations
Built for one-page sites only
Free sites carry 'Made with Carrd' branding
Custom domains and forms need Pro Standard or higher; Pro Lite does not include them
Best for service businesses that want an AI-built website with bookings and a CRM
Best for
Service businesses that want an AI-built website with bookings and a CRM
Starting price
$22 USD, per month, billed yearly (Launch)
Free plan
Yes
Platforms
Web
Durable builds a business website with AI and adds a built-in CRM, online booking and AI agents for blog posts, lead replies and directory listings. The free plan gives a durable.site subdomain; paid plans add a custom domain.
Strengths
Free plan to generate and preview a site
Custom domain included on paid plans (up to $20 value on Launch)
Built-in CRM and unlimited bookings on Launch
AI blog writer and local directory listings
Limitations
Free plan has no custom domain and a 10-customer CRM limit
Removing Durable branding needs a paid plan
Paid bookings and calendar sync are not on the free plan
Best for businesses whose website is mainly an online shop
Best for
Businesses whose website is mainly an online shop
Starting price
$19 USD, per month, paid yearly (Basic)
Free plan
Trial only
Platforms
Web, online and in-person (POS)
Shopify is an ecommerce platform for building an online store and selling online, in person and through AI chats. Plans run from Basic for solo sellers to Plus for large businesses, with a built-in AI assistant and a free SSL certificate. It is built around selling products rather than general websites.
Strengths
3-day free trial, then $1 a month for 3 months
Sell online, in person and in AI chats from one admin
Free SSL certificate and a built-in AI assistant
Scales from Basic to Plus (from $2,300 USD a month)
Limitations
No free plan
Using a third-party payment provider instead of Shopify Payments adds a 2% transaction fee on Basic
Point-of-sale Pro is $89 a month per location; Basic has fewer staff accounts than higher plans
Best for shops and restaurants already taking payments with Square
Best for
Shops and restaurants already taking payments with Square
Starting price
$49 USD, per month per location (Square Plus)
Free plan
Yes
Platforms
Web
Square Online is Square's website and online store builder, included in every Square plan. The free plan covers a site with SEO tools, pickup, local delivery and shipping; you pay card processing fees on sales.
Strengths
Free plan with online store features
Pickup, local delivery and shipping
Works with Square's in-person payments and inventory
30-day free trial of Plus and Premium
Limitations
Processing fees on every sale, higher on the free plan
Real-time shipping rates and 24/7 phone support only on Premium ($149 per month)
Built for or usable by small businesses and small teams
A published product page and pricing page we could check
Actively maintained, with a working sign-up or trial
Covers the core job this list is about, not just a feature of it
A mix of free, low-cost and established options
About this list
Where the facts come from
Every price, plan and feature comes from the tool's own website, pricing page or docs, or from our own test account. Each tool links to its sources and shows the date we checked them.
What we leave out
No scores, star ratings or review counts. If we can't confirm a fact from an official source, we leave it out and mark it "not published".
When it's reviewed
Last updated 27 Sep 2026. Next review due 26 Dec 2026. We review every list at least every 90 days.
Spotted something out of date?
Prices and plans change. Tell us and we'll check it again.
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