16 WhatsApp marketing tools for small businesses, each with who it suits, where it falls short and a source for every price. No scores or star ratings.
Updated 27 Sep 2026 Next review 26 Dec 202616 tools · 22 min read
Disclosure: We make startbuddi, so we've put it first and been upfront about where it falls short. There are no scores or star ratings here. Every price and feature below comes from the tool's own website or our own test account, and each one links to its source.
Sales teams that sell through WhatsApp, Instagram and other chat apps
$25 USD, per user per month, billed $150 per user for 6 months (Base)
Trial only
Prices are list prices as each company publishes them, never converted. startbuddi's price is shown in your currency where we can.
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startbuddi
Our productBest for small businesses selling on WhatsApp who want campaigns and a shared inbox
Best for
Small businesses selling on WhatsApp who want campaigns and a shared inbox
Starting price
Free plan. Paid from $29 a month Starter plan, our pricing
Free plan
Yes
Platforms
Web
WhatsApp marketing uses the WhatsApp Business Platform for template campaigns, a chatbot and flows, with replies landing in the shared inbox on the customer record. Business-app numbers can be connected alongside the app.
Strengths
Template campaigns synced with Meta
Replies in the shared inbox on the customer record
Best for small businesses running WhatsApp broadcasts and a shared team inbox
Best for
Small businesses running WhatsApp broadcasts and a shared team inbox
Starting price
$39 USD, per month, billed annually (Growth; $49 billed monthly)
Free plan
Trial only
Platforms
Web
Wati is a WhatsApp Business API platform with a team inbox, broadcast campaigns, chatbots and click-to-WhatsApp ad tools, and it also connects Facebook, Instagram and TikTok. Plans rise from Growth to Pro and Business with more users, automation and integrations.
Strengths
Growth includes an omnichannel inbox (WhatsApp, Facebook, Instagram, TikTok), broadcasts and click-to-WhatsApp ads
Pro adds advanced chatbots, lead retargeting, AI agents and a Shopify integration
7-day free trial with no setup fees
No cancellation fees
Limitations
Growth includes 3 users with no option to add more
WhatsApp message charges are extra and vary by message type
Best for developers building WhatsApp and SMS messaging into their own products
Best for
Developers building WhatsApp and SMS messaging into their own products
Starting price
$0.005 USD, per WhatsApp message (Twilio fee), plus Meta fees; pay as you go
Free plan
Trial only
Platforms
API (developer tools and SDKs)
Twilio is a communications API platform for SMS, WhatsApp, voice and email. You pay per message with no monthly plan, and build messaging into your own software using its APIs and SDKs. A free trial is available without a credit card.
Strengths
Pay-as-you-go pricing with no monthly fee
WhatsApp messaging, conversations and calling through APIs
SDKs for JavaScript, Python, C#, Java, PHP and Ruby
Simplified WhatsApp Business Account creation and verification
Limitations
Built for developers: sending messages means integrating its API
Meta fees for WhatsApp and carrier fees for SMS are added on top of Twilio's price
US SMS needs A2P 10DLC or toll-free registration, with onboarding fees
Best for small online sellers running WhatsApp campaigns, chat and catalogues
Best for
Small online sellers running WhatsApp campaigns, chat and catalogues
Starting price
$55 USD, per month plus taxes (Growth plan, billed monthly; 8% off quarterly, 20% off yearly)
Free plan
Yes
Platforms
Web
Interakt is a WhatsApp Business API platform for campaigns, a shared inbox, catalogues and payments on WhatsApp, with Instagram on paid plans. A free Starter plan covers one channel, and paid plans add automations and both channels.
Strengths
Free Starter plan with unlimited agents on one channel
Growth plan adds FAQ automations, campaigns, catalogues and payments on WhatsApp and Instagram
Advanced plan adds chatbot flows with branching and chat auto-assignment
Optional Sales CRM plan with pipelines and a shared inbox
Limitations
WhatsApp messages are charged per template message on top of the plan
Free plan covers only one channel and 15 custom fields
AI agents are a paid add-on ($74.99) on Growth and Advanced
Best for indian small businesses sending WhatsApp broadcasts and running chatbots
Best for
Indian small businesses sending WhatsApp broadcasts and running chatbots
Starting price
₹1,350 per month, billed monthly (WhatsApp AI Agent Builder); ₹1,215 per month billed annually
Free plan
Yes
Platforms
Web, iOS, Android
AiSensy is a WhatsApp marketing platform built on the official WhatsApp Business API, and says it is an official WhatsApp Business Solution Partner. It covers broadcasts, a no-code chatbot builder, a shared team inbox and click-to-WhatsApp ads. Prices are published in Indian rupees.
Strengths
Free plan available
No-code chatbot flow builder and AI chatbot
Multi-agent shared inbox on one business number
Click-to-WhatsApp ads for Facebook and Instagram
Limitations
Meta's per-message charges are added to the subscription
Drag-and-drop chatbot builder is a separate paid plan (₹2,500 per month, billed monthly)
An Indian virtual number costs extra and needs GST or MSME details for KYC
Best for teams that sell and support customers over WhatsApp and other chat apps
Best for
Teams that sell and support customers over WhatsApp and other chat apps
Starting price
$79 USD, per month, billed monthly (Starter; $948 per year billed yearly)
Free plan
Trial only
Platforms
Web, mobile app
respond.io is a shared inbox for customer conversations on WhatsApp and other messaging channels, with AI assistance, broadcasts and workflow automation. Plans include a set number of users, and higher plans are priced by monthly active contacts.
Strengths
Starter includes 5 users, team and custom inboxes, a mobile app and AI assist
Growth adds broadcasts, workflow automation, AI agents, Zapier and Make, and a developer API
Advanced adds multiple workspaces, webhooks and SSO
7-day free trial of the Growth plan for 5 users
Limitations
Broadcasts and workflow automation are not on the Starter plan
Meta's WhatsApp fees are charged on top of every plan
Best for businesses sending WhatsApp campaigns and running AI-assisted chat at scale
Best for
Businesses sending WhatsApp campaigns and running AI-assisted chat at scale
Starting price
$0.001 USD, per message (Gupshup fee, self-serve WhatsApp API)
Free plan
No
Platforms
Web, WhatsApp Business API
Gupshup is a conversational messaging platform built around the WhatsApp Business API, with campaigns, dynamic segments, automated journeys and AI agents. Its self-serve plan charges a flat Gupshup fee per message, with Meta's WhatsApp fees passed through. It also supports WhatsApp Flows, commerce, WhatsApp Pay and Click-to-WhatsApp ads.
Strengths
Self-serve pricing is published: 0.001 USD per template or session message, plus WhatsApp fees at actuals
Dynamic segments and triggered campaigns for WhatsApp marketing
AI agents alongside human agents for two-way conversations
Supports WhatsApp Flows, Commerce, Pay and Click-to-WhatsApp ads
Limitations
No flat monthly plan: total cost depends on message volume plus Meta's per-message fees, which vary by country
Enterprise features and pricing require contacting sales
Best for customer service teams that answer WhatsApp, email and social in one inbox
Best for
Customer service teams that answer WhatsApp, email and social in one inbox
Starting price
€299 per month, billed annually (Boost; €349 billed monthly)
Free plan
Not stated
Platforms
Web
Trengo is a shared inbox for WhatsApp, email, Instagram, Facebook, live chat, voice and SMS, with an AI agent and automated replies. Plans include a set number of users and conversations.
Strengths
WhatsApp Business API included in all plans
Boost includes 10 users, an AI agent (HelpMate), auto replies and a website widget
Pro adds AI Journeys, phone support and custom integrations via APIs
Handles email, WhatsApp, Instagram, Facebook, voice, SMS and live chat in one inbox
Limitations
The entry plan starts at €299 per month billed annually
Conversations are capped per plan (500 a month on Boost), with extra conversations sold in blocks of 100
AI-handled conversations cost extra per conversation
Best for shopify brands selling and supporting customers on WhatsApp
Best for
Shopify brands selling and supporting customers on WhatsApp
Starting price
$49.99 USD, per month (Starter)
Free plan
Trial only
Platforms
Web (installed as a Shopify app)
Zoko is a WhatsApp marketing and commerce tool built for Shopify brands, with broadcasts, a product catalogue, a chat widget and automation flows. Plans are priced by included conversations and calling minutes, with a 7-day free trial.
Strengths
WhatsApp broadcasts, catalogue, chat widget, tags and segments on every plan
Starter allows unlimited agents at no extra cost
11 pre-built ecommerce flows free, including abandoned checkout recovery and COD confirmation
API and webhooks included
Limitations
Starter adds a markup to every WhatsApp conversation
Premium flows cost $5.99 per month each and AI agents $24.99 per month each
Built around Shopify; the sign-up button installs it as a Shopify app
Best for businesses and software platforms that want direct WhatsApp Business API access
Best for
Businesses and software platforms that want direct WhatsApp Business API access
Starting price
€49 per month per number, billed monthly
Free plan
No
Platforms
Web, API
360dialog is an official Meta partner that provides access to the WhatsApp Business API, sold per phone number. It serves businesses using the API directly and software platforms that resell WhatsApp access to their own customers through a partner programme.
Strengths
Regular plan is €49 per month per number, with 24/7 human support and a first response target under 4 hours
Connects to Zapier, Make and n8n on the Regular plan
Premium plan adds inbox, send-out and automation add-ons and a first response target under 30 minutes
Partner Platform plans for software companies that manage many client numbers
Limitations
Meta's WhatsApp message fees are charged on top of every plan
Inbox, send-out and automation add-ons start on the Premium plan (€99 per month per number)
Best for larger businesses sending SMS and WhatsApp messages across many countries
Best for
Larger businesses sending SMS and WhatsApp messages across many countries
Starting price
Pay as you go; per-message rates vary by country and message type and are shown in a calcu
Free plan
Trial only
Platforms
Web, API
Infobip is a communications platform for sending SMS, WhatsApp and other channel messages through an API and web tools. SMS is sold pay as you go, and WhatsApp is charged per message by message type, with custom pricing available from sales.
Strengths
SMS and WhatsApp on a pay-as-you-go model, paying only for what you send
Per-country rate calculators for SMS and WhatsApp
'Try SMS for free' sign-up on the SMS pricing page
Custom pricing available for higher volumes
Limitations
No fixed plan prices are published; rates must be looked up per country
WhatsApp pricing varies by message category (marketing, utility, authentication)
Best for businesses that want pay-per-message WhatsApp alongside SMS, email and voice
Best for
Businesses that want pay-per-message WhatsApp alongside SMS, email and voice
Starting price
$0.0084 USD, per utility or authentication WhatsApp message to a US number, Meta fee included
Free plan
Not stated
Platforms
Web; API
Bird is a messaging platform covering WhatsApp, SMS, email, voice and Apple Messages, with templates, broadcasts, two-way conversations and AI agents on WhatsApp. Pricing is published per message, with Meta's WhatsApp fee included in Bird's rate.
Strengths
Published per-message WhatsApp rates with Meta's fee included
WhatsApp templates, broadcasts, native Flows, commerce and calling
One platform for WhatsApp, SMS, email, voice and Apple Messages
Meta gives 1,000 free service messages per business number per month from 1 October 2026
Limitations
No free plan or free trial is stated on the pricing pages
Costs depend on recipient country and message category, so monthly spend is hard to predict
The WhatsApp product page is aimed at developers and large brands rather than first-time users
Best for small sales and support teams handling leads on WhatsApp and Instagram
Best for
Small sales and support teams handling leads on WhatsApp and Instagram
Starting price
₹2,399 per month, billed yearly (Basic plan; ₹2,999 per month billed quarterly)
Free plan
Trial only
Platforms
Web
Gallabox is a WhatsApp-first inbox and automation tool that also covers Instagram and a website widget. Plans include AI credits, chatbot flows and, on higher tiers, AI agents, drip campaigns and lead pipelines.
Strengths
Basic plan includes WhatsApp, Instagram and web widget channels, forms, catalogue and payments
Essential adds AI agents on WhatsApp and Instagram, an inbox AI copilot and drip campaigns
Advanced adds lead pipeline management and appointment booking
Free start with 500 AI credits and no credit card
Limitations
Basic is capped at 3 users
WhatsApp conversation fees are charged on top and vary by country
No monthly billing option; plans are billed quarterly or yearly
Best for teams running sales and support on the WhatsApp Business API
Best for
Teams running sales and support on the WhatsApp Business API
Starting price
$170 USD, per month, $2,039 billed yearly (Starter)
Free plan
No
Platforms
Web, iOS, Android
DoubleTick is a WhatsApp Business API platform with a shared team inbox, bulk broadcasts, bots and AI agents. Starter covers the inbox and broadcasts for 5 agents, and Pro adds AI agents, bots, roles and integrations.
Strengths
Team inbox with 5 agents on Starter and 10 on Pro
Bulk broadcasts, customer segments and broadcast analytics
Pro includes up to 10 AI agents and 3,500 AI credits a month
Web dashboard plus iOS and Android apps
Limitations
No free trial; the FAQ offers a demo instead
AI agents and Bot Studio are not available on Starter
HubSpot, Zoho CRM, Salesforce and Zapier integrations are paid add-ons on every plan
Best for sales and support teams selling through WhatsApp with AI agents and broadcasts
Best for
Sales and support teams selling through WhatsApp with AI agents and broadcasts
Starting price
$109 USD, per month, billed yearly (Pro; US$1,308 a year)
Free plan
Trial only
Platforms
Web
SleekFlow is an omnichannel inbox for WhatsApp, chat, email and calls, with broadcast campaigns, a no-code flow builder and AI agents. Pricing is based on monthly active contacts, so stored contacts and one-way broadcasts without replies are not counted.
Strengths
Pro includes 10 user accounts and 500 monthly active contacts
AI agents, broadcast campaigns and a flow builder on Pro
Shopify, Google Sheets, Stripe, Zapier and Make integrations
7-day Pro trial with no credit card
Limitations
No free plan
WhatsApp Business API adds a US$15 monthly number fee plus conversation rates
HubSpot and Zoho integrations, webhooks and the ticketing system start on Premium (US$279 a month)
Best for sales teams that sell through WhatsApp, Instagram and other chat apps
Best for
Sales teams that sell through WhatsApp, Instagram and other chat apps
Starting price
$25 USD, per user per month, billed $150 per user for 6 months (Base)
Free plan
Trial only
Platforms
Web, iOS, Android, desktop
Kommo is a CRM built around messaging, bringing WhatsApp, Instagram, Facebook Messenger, Telegram and TikTok chats into one inbox linked to a sales pipeline. Plans include AI credits and lead limits per user, and there is a 14-day trial with no credit card.
Strengths
One inbox for WhatsApp, Instagram, Messenger, Telegram and TikTok
Sales pipeline linked to chats
Base includes 750 AI credits per user a month and 2,500 leads per user
14-day trial with no credit card
Limitations
No monthly billing; the minimum subscription is 6 months
Salesbot starts on the Advanced plan
Base includes 1 WhatsApp number and 1 Instagram account; SSO is only on Enterprise
Built for or usable by small businesses and small teams
A published product page and pricing page we could check
Actively maintained, with a working sign-up or trial
Covers the core job this list is about, not just a feature of it
A mix of free, low-cost and established options
About this list
Where the facts come from
Every price, plan and feature comes from the tool's own website, pricing page or docs, or from our own test account. Each tool links to its sources and shows the date we checked them.
What we leave out
No scores, star ratings or review counts. If we can't confirm a fact from an official source, we leave it out and mark it "not published".
When it's reviewed
Last updated 27 Sep 2026. Next review due 26 Dec 2026. We review every list at least every 90 days.
Spotted something out of date?
Prices and plans change. Tell us and we'll check it again.
