15 brand asset management tools for small teams, each with who it suits, where it falls short and a source for every price. No scores or star ratings.
Updated 27 Sep 2026 Next review 26 Dec 202615 tools · 21 min read
Disclosure: We make startbuddi, so we've put it first and been upfront about where it falls short. There are no scores or star ratings here. Every price and feature below comes from the tool's own website or our own test account, and each one links to its source.
Small marketing teams and agencies sharing brand files with clients
$29 USD, per month (Basic)
Trial only
Prices are list prices as each company publishes them, never converted. startbuddi's price is shown in your currency where we can.
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startbuddi
Our productBest for small teams that want one brand kit used by their pages, emails and posts
Best for
Small teams that want one brand kit used by their pages, emails and posts
Starting price
Free plan. Paid from $29 a month Starter plan, our pricing
Free plan
Yes
Platforms
Web
Brand kit stores your logos, colours, fonts and voice, and applies them to pages, emails and social posts made in startbuddi. Chip uses the brand voice when drafting.
Strengths
Logos, colours, fonts and voice in one kit
Used by pages, emails and posts
Chip writes in your brand voice
Limitations
Not a full digital asset manager: no approval workflows or large media libraries
Best for marketing teams that need a central, permissioned library of brand assets
Best for
Marketing teams that need a central, permissioned library of brand assets
Starting price
Pricing on request
Free plan
Not stated
Platforms
Web
Brandfolder, owned by Smartsheet, is a cloud digital asset management platform for storing, organising, sharing and analysing brand assets. It offers AI tagging, brand guidelines, a template editor and share links with permissions. Two plans are listed, Premium and Enterprise, both sold through sales.
Strengths
AI auto-tagging and duplicate detection
Asset analytics showing views, downloads and shares
Share links with privacy controls, user-level permissions and expiring links
Smart CDN, API and a Smartsheet integration
Limitations
No prices are published; you need to book a demo or get a quote
No free plan or trial is mentioned on the pricing page
Custom automation, granular asset permissions and a vanity URL are Enterprise-only
Best for larger brand teams running guidelines, assets and templates across markets
Best for
Larger brand teams running guidelines, assets and templates across markets
Starting price
Pricing on request
Free plan
Not stated
Platforms
Web, desktop, mobile
Frontify is a brand management platform that combines digital asset management, brand guidelines and portals, templates and analytics. It is priced on monthly active users, averaged over six months, rather than seats. It is aimed at scaling organisations with SSO, custom permissions and localisation for multiple markets.
Strengths
Asset library, brand guidelines portals and templates in one platform
Billing based on monthly active users; people who only view a space without logging in are not counted
Six-month averaging smooths out short-term spikes in usage
SSO, custom permissions and localisation for multiple markets
Limitations
No prices are published; you need to talk to sales or book a demo
No free plan or free trial is mentioned on the pricing page
External agencies and freelancers who log in count as monthly active users
Best for larger brands managing a big library of approved assets
Best for
Larger brands managing a big library of approved assets
Starting price
Pricing on request
Free plan
No
Platforms
Web
Bynder is a digital asset management platform for storing, finding and sharing brand assets. Its Studio module creates images, videos and GIFs from brand-approved templates, and it offers 160+ integrations. Each customer gets a custom package and price.
Strengths
AI search, face recognition, duplicate detection and text search inside images
Studio module for on-brand templates that need no design experience
160+ pre-built integrations, plus APIs and SDKs
Single sign-on and rights management in every package
Best for marketing teams that need a central, searchable library of brand assets
Best for
Marketing teams that need a central, searchable library of brand assets
Starting price
Pricing on request
Free plan
Trial only
Platforms
Web
Canto is a digital asset management system for storing, organising, searching and sharing brand content. Its packages range from core storage and search to review and approval, brand portals and product content, all priced on request.
Strengths
Albums, tags, metadata and AI automatic tagging for organising content
Enhanced Collaboration package adds review and approval, brand templates and customisable brand portals
Omni package covers product data and customisable catalogues
7-day free trial
Limitations
No prices are published; every package needs a quote
Free trial is 7 days
Review and approval and brand portals are not in the entry Core Essentials package
Best for creative teams that want a visual asset library with review and sharing
Best for
Creative teams that want a visual asset library with review and sharing
Starting price
$25 USD, per month, billed annually
Free plan
Yes
Platforms
Web
Air is a creative asset library for storing, reviewing and sharing images and video. Plans are priced by monthly credits that cover storage, image editing and video creation rather than by seat, and the Free plan includes 120 credits a month.
Strengths
Free plan with 120 credits a month (the page says about 20GB of enriched storage) and no credit card
Plans list unlimited users rather than per-seat pricing
Starter includes 600 credits a month, passcode-protected links with expiry dates and sharing for review with clients
Business plan adds a public API, n8n and Zapier integrations and MCP server access
Limitations
Storage, editing and video creation all draw on the same monthly credit allowance
Public API access and n8n/Zapier integrations are listed on the Business plan, priced at $900 per month billed annually
Best for teams that want brand assets managed on Google Drive or Amazon S3
Best for
Teams that want brand assets managed on Google Drive or Amazon S3
Starting price
$100 USD, per month, billed monthly (Solo)
Free plan
Trial only
Platforms
Web
Pics.io is a digital asset management tool for images, video, audio and documents. It can run on its own storage or on your Google Drive or Amazon S3, and adds AI tagging, version control and sharing portals.
Strengths
Bring your own storage on Google Drive or Amazon S3
AI tagging, face recognition and speech-to-text
Version control and approval workflows
7-day free trial with no credit card
Limitations
No free plan
Sharing portals and version control start on Micro ($250 per month)
Branding, watermarking and API access start on Small, which needs a demo
Best for organisations that run a self-serve brand portal for staff, partners and media
Best for
Organisations that run a self-serve brand portal for staff, partners and media
Starting price
$99 USD, per month (from), Team edition
Free plan
Trial only
Platforms
Web
Brandkit combines a brand portal, digital asset management, brand guidelines, a CMS and a knowledge library in one system. It is aimed at brand and marketing teams in organisations such as tourism boards, universities, franchises and government agencies.
Strengths
All editions include unlimited users with no per-seat fees
Team edition includes AI search and tagging, branded logins and shares, and a knowledge library
30-day free trial with no credit card
Pro edition adds a public or private portal, custom domain and a built-in CMS
Limitations
Custom domain and public portal options start on the Pro edition, from $6,000 per year
Best for brand and design teams that share assets alongside brand guidelines
Best for
Brand and design teams that share assets alongside brand guidelines
Starting price
$80 USD, per month platform fee plus $16 per editor per month, billed annually
Free plan
Trial only
Platforms
Web
Lingo is a digital asset management tool that pairs an asset library with brand guidelines, kits and brand portals. Pricing is a platform fee plus a charge per editor, with storage and consumer allowances per plan.
Strengths
Brand guidelines and kits sit alongside the asset library
Brand portals for sharing assets and kits
30-day trial with full Business plan access
Insights show how assets are used
Limitations
Paid plans are billed annually and priced per editor on top of a platform fee
Starter includes 100GB and 50 consumers a month; overages are usage-based
Best for enterprise marketing teams managing large libraries of brand assets across regions
Best for
Enterprise marketing teams managing large libraries of brand assets across regions
Starting price
Pricing on request
Free plan
Not stated
Platforms
Web
Acquia DAM is a digital asset management platform for storing, organising and distributing images, videos and documents. Acquia says it is built for enterprises and distributed marketing teams that manage hundreds or thousands of brand assets. Pricing is quoted per organisation based on size, users, storage and features.
Strengths
AI tagging, alt text generation and duplicate detection for uploaded assets
Branded portals for sharing assets with outside audiences
Usage rights and governance rules attached to each asset
Nearly 300 integrations with design, marketing and ecommerce tools
Limitations
No published prices: cost depends on organisation size, users, storage and features
No free plan or self-serve trial is mentioned; the route in is a demo request
Plain-language search is described as optimised for English only
Best for teams that want a DAM tied to image and video delivery APIs
Best for
Teams that want a DAM tied to image and video delivery APIs
Starting price
$89 USD, per month, billed yearly (Programmable Media Plus; $99 billed monthly)
Free plan
Yes
Platforms
Web, API and SDKs
Cloudinary Assets is a digital asset management product with AI tagging, brand portals and approval workflows, built on Cloudinary's image and video APIs. It is sold as a 30-day trial and then custom Enterprise pricing.
Strengths
Free Programmable Media plan with 25 monthly credits and 3 users
Assets includes AI auto-tagging, customisable brand portals and asset variations
25+ SDKs and prebuilt integrations including WordPress, Contentful, Shopify and Salesforce
Plus plan adds S3 backup, auto-tagging search and role-based administration
Limitations
The Assets (DAM) product is only offered as a 30-day trial or custom-priced Enterprise plan
Usage is metered in credits, and paid plans cap users (3 on Plus, 5 on Advanced)
Best for small teams keeping logos, fonts, colours and templates on brand while they design
Best for
Small teams keeping logos, fonts, colours and templates on brand while they design
Starting price
₦44,000 per year for one person (Pro)
Free plan
Yes
Platforms
Web
Canva is a design tool with a large template and stock library, used for social posts, documents and presentations. Brand Kits store logos, colours and fonts: the free plan includes 1, Pro includes 5 and Business includes 100. Brand controls, approvals and team invites are on Business.
Strengths
Free plan includes 1 Brand Kit and real-time collaboration
Pro includes 5 Brand Kits, Brand Templates and Components
Business adds Brand Controls, design approvals and 100 Brand Kits
Free trials of Pro and Business are offered
Limitations
Brand Controls and design approvals are only on Business and above
Inviting team members is not available on Free or Pro
Pro users cannot invite team members; team features need Business at ₦79,000 per person per year
Best for teams that already store files in Dropbox and want branded, controlled sharing
Best for
Teams that already store files in Dropbox and want branded, controlled sharing
Starting price
$9.99 USD, per month (Plus, 1 person)
Free plan
Yes
Platforms
Web, desktop app, mobile app
Dropbox is cloud file storage and sharing, with PDF editing, e-signatures, file transfers and video review through Dropbox Replay. Team plans add branded sharing, password-protected files, team folders and admin controls. It works as a simple shared home for brand files rather than a dedicated brand portal.
Strengths
Free Basic plan with 2 GB of storage
Standard includes 3 TB for the team, branded file sharing and password protection
Version history and file restore: 30 days on Plus, 180 days on Standard, 1 year on Advanced
Desktop and mobile apps plus integrations with AI tools
Limitations
Not a dedicated brand asset manager: there is no brand guidelines portal or asset tagging listed on the plans page
Branded sharing, team folders and admin controls are not in Plus; they start on Standard (US$15 per user per month)
Advanced requires 3 or more people; watermarking is not available on Plus
Best for organisations with large media libraries and many users
Best for
Organisations with large media libraries and many users
Starting price
Pricing on request
Free plan
Not stated
Platforms
Web
MediaValet is a cloud digital asset management system with AI tagging, search, brand portals, proofing and video management. It prices by library size rather than per seat.
Strengths
Unlimited users and permission groups at no added cost
AI auto-tagging and search
Portals for sharing on-brand assets, plus proofing and approvals
Integrations with Adobe Creative Cloud, SharePoint, OneDrive, Canva and Wrike
Best for small marketing teams and agencies sharing brand files with clients
Best for
Small marketing teams and agencies sharing brand files with clients
Starting price
$29 USD, per month (Basic)
Free plan
Trial only
Platforms
Web
Filecamp is a brand asset library for storing, tagging and sharing creative files, with a branded portal and review tools. Every plan has unlimited users, and plans differ mainly by storage and features.
Strengths
Unlimited users on every plan
Custom branding and public download pages from Basic
30-day trial of the Professional plan (10 GB) with no credit card
Month-to-month billing, cancel anytime
Limitations
No free plan
Basic includes 20 GB of storage
Custom domain, white label and commenting are Professional-only ($89 per month)
Built for or usable by small businesses and small teams
A published product page and pricing page we could check
Actively maintained, with a working sign-up or trial
Covers the core job this list is about, not just a feature of it
A mix of free, low-cost and established options
About this list
Where the facts come from
Every price, plan and feature comes from the tool's own website, pricing page or docs, or from our own test account. Each tool links to its sources and shows the date we checked them.
What we leave out
No scores, star ratings or review counts. If we can't confirm a fact from an official source, we leave it out and mark it "not published".
When it's reviewed
Last updated 27 Sep 2026. Next review due 26 Dec 2026. We review every list at least every 90 days.
Spotted something out of date?
Prices and plans change. Tell us and we'll check it again.
