Business Plan Template
A free, editable Word document built for startups and small service businesses writing a plan for themselves, a bank, or investors — not a generic all-purpose template.
A business plan forces you to answer questions you might otherwise avoid: who exactly is the customer, how big is the market really, and what does the math actually look like over the next two years.
This template covers the standard sections — executive summary, company description, market analysis, organization, products and services, marketing and sales strategy, and financial plan — structured for a founder writing it for the first time, not a template built for consultants to charge for filling in.
This template is provided for general informational purposes and does not constitute legal, financial, or HR advice. Have it reviewed by a qualified professional before using it with a real client or employee.
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Once this is in place, startbuddi for startups handles the client, invoicing, and follow-ups that come after — automatically.
See startbuddi for startupsQuestions about this template
Do I need a business plan if I’m not raising investment?
It's still useful even if you're self-funded or bootstrapping — the exercise of writing it clarifies your own thinking about the market and the numbers, which matters regardless of whether anyone else reads it.
How long should a business plan be?
For most small service businesses, 5-15 pages is enough. Save the 40-page version for when a specific investor or lender asks for that level of detail.
Which section should I write first?
Anything except the Executive Summary — write that last, once the rest of the plan exists to summarize.
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