Content & Social Media Calendar Template
A free, editable Excel spreadsheet built for agencies and marketers planning posts across channels — not a generic all-purpose template.
Posting consistently across multiple channels without a calendar usually means scrambling the morning of, or worse, going quiet for weeks at a time. A simple shared calendar fixes both.
This spreadsheet tracks date, platform, content type, the hook/topic, caption, asset link, and status — so a whole team can see what’s planned, drafted, scheduled, or already posted at a glance.
This template is provided for general informational purposes and does not constitute legal, financial, or HR advice. Have it reviewed by a qualified professional before using it with a real client or employee.
Free, editable, ready to fill in. Enter your email and it'll start downloading right away.
Once this is in place, startbuddi for agencies handles the client, invoicing, and follow-ups that come after — automatically.
See startbuddi for agenciesQuestions about this template
Can this handle multiple platforms in one calendar?
Yes — the Platform column lets you track Instagram, LinkedIn, TikTok, email, and any other channel side by side in the same sheet, sorted by date.
How far ahead should content be planned?
Two to four weeks ahead is a common sweet spot — far enough to stay organized, not so far that plans go stale before they’re posted.
Run the whole client relationship in one place
Free to start. No card needed. Your full workspace is ready in five minutes.