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CRM & Clients

The CRM that never lets a client go cold.

Every client, deal and conversation in one place — with email, SMS, WhatsApp and live website chat built in, and Chip AI watching every relationship so nothing slips.

360° client view 4 channels built in Free to start
Health 92%
Northwind · stable
Reply sent
WhatsApp · now
Pipeline
Contacts
Inbox
New business Live chat connected
Lead
Acme Co.
₦4.2MA
Proposal
Bright
₦1.8MB
Lumen
Won
Vintex
★★★★★ 4.9/5· 360° client view· 4 channels built in· Free to start
Deals & pipelines

A pipeline that works while you sell.

Build as many pipelines as your business needs, with custom stages for each. Drag a deal forward and startbuddi does the admin — the moment it hits Won, the invoice is created, the contract goes out, and the project opens.

Multiple pipelines, custom stages Stage automations Deal owners & values Lead capture & forms
Qualified 3
Acme Co.
₦4.2MA
Proposal 2
Bright ↩
₦1.8MB
Won 5
Vintex
₦6M
Pipeline value₦15M
Omnichannel inbox

Every conversation, one inbox — even from your website.

Email, SMS and WhatsApp threads live on the client's profile, next to their deals and invoices. Add the live-chat snippet to your website and visitor messages stream into the CRM in real time — reply without switching tabs.

Email, SMS & WhatsApp per client Embedded live website chat Segment campaigns Auto-routing to teammates
AO
Amara Okafor
Lead · Acme Co.
AllEmailWhatsAppLive chat
From your website: "Do you have availability next week?"
Chip AI + sequences

Relationships watched 24/7. Follow-ups that send themselves.

Chip scores every relationship from contact recency, open invoices and activity. When a score drops, it flags the client, drafts the check-in, and can kick off a multi-step sequence across email, SMS and WhatsApp — so win-backs run without you.

Live health & lead scores Cold-client alerts AI-drafted messages Behaviour-triggered sequences
Client health
Chip monitoring 47 clients
Northwind92%
Estudio MD78%
Bright Studio41%
Cold client → drafted → sent
Everything inside

A complete client operating system

Not a stripped-down contact list — included in every plan.

360° contact records

Company, role, deal value, notes, files — plus every booking, invoice and message on one timeline.

Deals & pipelines

Custom stages per pipeline. Drag a deal; watch the value roll up.

Stage automations

Won → invoice, contract & project fire automatically.

Unified inbox across 4 channels

Email, SMS, WhatsApp and live website chat on every client profile — reply without ever switching tabs.

Health & lead scoring by Chip

Every relationship scored live, with alerts the moment a good client starts going quiet.

Segments & campaigns

Slice your list and broadcast in a click.

Import in seconds

CSV, HubSpot or Zoho — data arrives instantly.

Team roles

Assign accounts, control access, see who owns what.

The basics

What is a CRM — and why does a service business need one?

A CRM — customer relationship management — keeps every client relationship organised in one place, instead of scattered across your phone, WhatsApp, email threads and a spreadsheet. For a service business, that means always knowing who owes you money, who's gone quiet, which leads are worth chasing, and what to do next.

startbuddi goes further than a database: Chip actively monitors those relationships and acts on them, conversations from every channel flow into one inbox, and every booking, invoice and project links to the contact automatically — so the CRM maintains itself while you serve clients.

Testimonials

Teams run their client work on it

ZA

"Deals, conversations and invoices on one client record changed how we work. Nobody asks 'where did we get to with them?' anymore — it's all right there."

Zubair Adekunle
Digital Agency · Lagos
JM

"The health scores are quietly brilliant. Chip flagged a client we'd unknowingly neglected for a month — one drafted check-in later, we'd saved the retainer."

Julia Martens
Brand Studio · Amsterdam
FAQ

CRM questions, answered

Is the CRM really included in the free plan?
Yes. Contacts, deals, pipelines and the unified inbox are part of every plan — including Free, forever. Paid plans add higher limits, sequences, AI automations and campaign sends.
Can I message clients by SMS and WhatsApp from the CRM?
Yes. Send individual emails, SMS and WhatsApp messages from any client's profile, or broadcast to whole segments — replies land back on the same profile.
How does the live website chat work?
You add a small snippet to your website. Visitor messages appear in the CRM in real time, attached to a contact, and your team replies from the same inbox. New visitors become leads automatically.
Can I import from HubSpot, Zoho or a spreadsheet?
Yes — CSV import takes seconds, and integrations with HubSpot and Zoho keep records in sync. Zapier connects the CRM to 5,000+ other apps.
Included in every plan · Free to start

Stop losing clients to silence.

Import your contacts, connect your channels, and let Chip watch the rest. Live in minutes.

Free forever plan No credit card Cancel anytime

Run your whole business in one place

Free to start. No card needed. Your full workspace is ready in five minutes.