The challenge
Techdella, a Lagos digital agency offering web development, branding, and growth strategy, was growing fast, but its operating system was not. Project briefs lived in email threads. Invoices were built manually in Google Docs. Client follow-up relied on personal memory. As the team grew from three to twelve, the cracks became obvious.
Founder Chidubem Okeke was spending the equivalent of one full workday each week on admin tasks such as chasing payments, answering status requests, and re-entering data that already existed somewhere else.
The solution
Techdella moved the full client workflow into startbuddi. New leads from the website now land directly in the CRM. Discovery calls are booked through the scheduler and logged automatically. Kickoff invoices are generated from the same client record and sent with Paystack payment links.
The team also built a 30-day follow-up sequence for past clients and started using Chip AI for Monday-morning revenue and pipeline reviews before team standups.
The result
Within 90 days, Techdella reduced admin time by 60 percent, recovered EUR 4,200 in overdue invoices, and converted three dormant opportunities into live retainer contracts.
The business gained a cleaner handoff from lead capture to payment collection without adding any back-office headcount.