Joanna Okedara-Kalu

Joanna Okedara-Kalu is the Founder and CEO of startbuddi, an Africa-first, globally-ready operating system for service businesses — bringing CRM, bookings, invoicing, projects, marketing, and an AI assistant into one connected workspace. Her focus is building software for how service businesses actually work day to day, not the enterprise workflows most business tools are built around. She writes regularly about client management, getting paid on time, and the real reasons small businesses outgrow the tools they start with.